Enterprise media blowout - where are brands getting it wrong? (and right)

08/25/24 • 67 min

Busting the omnichannel - enterprise hacks and chats

Before everyone gets into trouble at fall events, it's time to bear down on enterprise video and media, and look at where brands are getting it wrong - and right. Paul Greenberg and Brent Leary of PPN/CRM Playaz, the recipients of my informal enterprise video award, have lived the highs and lows of audience engagement with video - time to put them in the chair with your questions. This blowout edition will also include surprise mystery guests! (Thomas Wieberneit of CRMKonvos, another enterprise video finalist, will join for the post-game analysis and podcast wrap at the 30:00 mark). Note: by the time we finished this video, I think we had boiled down a bunch of key takeaways for getting enterprise media right.

Previous Episode

Google’s cookie brouhaha and gen AI marketing highs and lows - with Liz Miller

This one started as a soloflight, but the timing was good for Constellation's Liz Miller to crash the show as only she can do, and take a Google-cookie-backtrack victory lap, and make sense of the gen AI creativity debate from a CMO/marketing angle. There is a bit of a without-a-net vibe here until Liz shows up at the 11:00, but I recommend tracking this from the beginning to hear the context of the article on AI, creativity and job impact we will discuss. The podcast starts with the introduction of an important piece on gen AI and impact on creative jobs by journalism Brian Merchant. As I originally pitched the show: "One more notable article on gen AI creativity came out that we need to break down. I may get a couple guests to crash this session. Feel free to join and have your cam ready, maybe you'll be one of them." Stay to the end and get a cameo from Brent Leary as well, he goes off on Google's moves before heading into his own broadcast...

Next Episode

Enterprise month in review - the dark side of HR tech, and HR services

Yep, it's time! Bring your top picks and savviest/snarkest commentary to our Enterprise Month in Review show on Friday. I'll be joined as always by co-host Brian "Brain" Sommer - special guest Bonnie Duncan Tinder will join us also, where we will discuss upcoming presentations and data on "The dark side of HR" and "The dark side of HR services." Brian and I will also share our picks and underrated stories of the month, as well as a fail or two. Should be a good one, with major cloud HR events right around the corner. Update: Meg Bear also crashed the show at the 45:00 mark to give her take on the state of enterprise HR, as Brian regaled us with his ill-fated attempt to re-apply for a job at a company where he once held a major role. Note: to see the slides, check the video replay on my YouTube channel at youtube.com/jonathanwreed.