Transformational Approach to Building a Business: The Cooperative Approach of Amul

“Amul had to, therefore, fight with the existing players and middlemen and work hard to convince the farmers to know its benefits, overcome their resistance, and persuade them to join hands.” - Malay Damania.

Are you interested in learning the primary purpose behind the establishment of Amul? Do you want to learn about the strategies that Amul incorporated to address the dilemma of milk producers in India?

In this episode your host Malay Damnia shares about the strategies that Amul incorporated to become a household name.

Key Takeaways

• Amul operated as a dairy cooperative, where farmers owned and managed the organization. This model encouraged collective decision-making, shared responsibilities, and a sense of ownership among the members.
• Amul invested more in R&D to understand consumer preferences and introduce successful new products.
• They emphasized conducting thorough market research to understand consumer needs and preferences.
• Amul is renowned for its creative and memorable advertising campaigns. Their clever marketing approach helped maintain brand visibility and loyalty even during the tough times.
• Amul worked on improving its distribution network to reach more remote areas and expand its customer base. They built partnerships with local distributors and retailers.

Listen to the entire episode to discover how strong branding, unique marketing efforts, and innovation helped Amul to achieve sustainable success in the dairy industry.

Buy Malay’s book - Business Champ

Malay Damania conducts business mentoring and coaching sessions to help small and medium business owners, startup founders, entrepreneurs, and CEOs to get past their stagnancy in business to move into a growth trajectory.

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Connect with Malay at:

Website - www.malaydamania.com

Linkedin - https://www.linkedin.com/in/malay-damania-23285717

**This show is produced and managed by Done For You Podcasts, full-service podcast launch and management company**