10 strategies unwrapping Cadbury's 200-year legacy | Business Case Study

01/11/24 • 10 min

Sometimes it's not just about the chocolate—it's about the story wrapped within that familiar package. Don’t you feel a bit nostalgic looking at the purple cover on your favorite Dairy Milk or the gold on 5-star?

Cadbury's journey from a modest Quaker enterprise to a global confectionery titan is a tale sprinkled with innovation, emotion, and ethical commitments. And in this episode, your host an Business Coach Malay Damania unwraps the brand's top ten strategies that have sweetened Cadbury's success over the past two centuries. From stirring emotional branding to crafting traditions, join us as we reveal the secrets behind those iconic advertisements that tug at our heartstrings and why we feel an inexplicable joy at the sight of a Dairy Milk bar.

Key lessons for you:

Elements that help a brand establish emotional connection with the audience
How to create the perfect mix between traditional and digital advertising
Why it is important for a brand to be authentic and responsible
What methods of modern marketing does a giant brand like Cadbury employ
Importance of emotions, and innovations in brand building

If you are on a quest to build an unforgettable brand, dive into this episode of Cadbury Case Study to get hallmark strategies as dissected by Malay.

Buy Malay’s book - Business Champ on Amazon

Malay Damania conducts business mentoring and coaching sessions to help small and medium business owners, startup founders, entrepreneurs, and CEOs to get past their stagnancy in business to move into a growth trajectory. Book free consultation with Malay

Connect with Malay at:

Website - www.malaydamania.com

Linkedin - https://www.linkedin.com/in/malay-damania-23285717

Instagram - https://www.instagram.com/malaydamania/

Key lessons for you:

Elements that help a brand establish emotional connection with the audience
How to create the perfect mix between traditional and digital advertising
Why it is important for a brand to be authentic and responsible
What methods of modern marketing does a giant brand like Cadbury employ
Importance of emotions, and innovations in brand building

If you are on a quest to build an unforgettable brand, dive into this episode of Cadbury Case Study to get hallmark strategies as dissected by Malay.

Buy Malay’s book - Business Champ on Amazon

Connect with Malay at:

Website - www.malaydamania.com

Linkedin - https://www.linkedin.com/in/malay-damania-23285717

Instagram - https://www.instagram.com/malaydamania/

Previous Episode

The Strategic Revival of Maggi in Indian Households

Unlock the secret saga behind Maggi's rise to culinary stardom in India, and witness how this iconic brand recaptured its throne following a formidable setback. In the latest episode, Business Coach Malay Damania peels back the layers of Nestle's strategic marketing wizardry.

Key highlights:

Learn how Maggi created a narrative that resonated across millions
What made them make a comeback from the 2015 debacle
Two things that helped Nestle turn the tide around
Strategies that enabled Maggi to capture a 60% market share in 2017
How you as an entrepreneur can bounce back from adversities

Join us as Malay unpacks the innovative tactics that rejuvenated Maggi's image and revolutionized the FMCG sector. From tapping into deep-seated consumer behaviors to fostering an emotional brand connection, Maggi's story is a masterclass in resilience and adaptability. Discover in this episode how continual innovation and an unwavering dedication to customer satisfaction can help you to forge a path forward in your business.

Buy Malay’s book - Business Champ on Amazon

Connect with Malay at:

Website - www.malaydamania.com

Linkedin - https://www.linkedin.com/in/malay-damania-23285717

Instagram - https://www.instagram.com/malaydamania/

Next Episode

From Fields to Fortune: Anurag Jain Unravels the Economic Tapestry of Indian Sports

Join us for this enthralling conversation of Business Veda where your host Malay Damania is in talks with Anurag Jain, a renowned sports journalist on how sports and business tie the knot to go global.

Growing up, Anurag never imagined the dusty cricket fields of his youth in Indore would someday lead him to the bustling press boxes of Delhi and London. As he recounts his ascension from a local enthusiast to an acclaimed sports journalist, mirroring the transformation of sports from a casual pastime to a robust career with boundless opportunities, he also spotlights the relevance of intense branding and the economic playbook of the sports arena.

Listen in to find some conversations down the business alley on:

The diversity of sports branding in India.
Rise of IPL to create a new economic playbook for India.
Making of global sports franchises and brands like Virat Kohli, and Neeraj Chopra.
Leveraging influencers and brand ambassadors as a marketing strategy.
Behind the scenes on brand sponsorships.

From crafting brand narratives to shaping economies - this episode gives you the deets on all!

So dive in...

About the Guest:

Anurag Jain is a sports journalist hailing from Indore but currently based in Delhi. Despite having a family business his passion for sports took him into sports journalism. Having lived his life in Indore, Cardiff, London and now Delhi, his routine reflects of all the cities. With a work experience of 4 years and a special affection for football, he has a degree in international journalism from Cardiff university.

Buy Malay’s book - Business Champ on Amazon

Connect with Malay at:

Website - www.malaydamania.com

Linkedin - https://www.linkedin.com/in/malay-damania-23285717

Instagram - https://www.instagram.com/malaydamania/