Business Strategy For Weenie ADHD - preneurs (weeniecast)

"The success that you experience in your business is not just measured by how much money you bring in. It's also measured by how many failed launches, failed services, failed products that you've put out there. That is also a measure of your success, and I want you to celebrate every failure that you have." - Katie McManus, Brave Business Coaching

This one hits a little too close to home. But I felt it was important to share with you.

This episode addresses the unique challenges that entrepreneurs with ADHD face when dealing with product launch failure.

We're talking about all the aspects of this, including "shiny object syndrome", "rejection sensitivity dysphoria," and the natural tendency to lose interest in promoting a product or service after a period of time.

The episode will provide you with a strategy for setting up a launch plan that works with an ADHD brain and acknowledges the unfortunate truth that not all products or services will sell despite market research and a comprehensive launch campaign.

Accessibility: click to read a written-to-be-read transcript of the episode

There's something you're going to need to do in order to enjoy success with your product launch.

And it's absolutely not what you think.

In fact, it's the absolute opposite of what you think.

Don't worry though, weenie.

In this episode, I'm gonna talk you right through it.

Getting a digital product out to market can have its own set of unique challenges, as there are a number of different elements that need to be considered and coordinated in order to ensure a successful launch.

Some key considerations for launching a digital product include:

1. Technical development: This includes the development and testing of the actual product, such as a website or app, to ensure that it is functional and user-friendly.
2. Marketing and promotion: This includes creating a marketing plan and promotional materials, such as landing pages, email campaigns, and social media posts, to attract and convert potential customers.
3. Customer support: This includes setting up a system for providing customer support before and after the launch, such as a help center or live chat feature.
4. Payment processing: This includes setting up a system for processing payments, such as integrating with a payment gateway or creating a shopping cart.

Some of the absolute nightmare scenarios that can arise when launching a digital product include:

1. Technical issues: This can include problems with the website or app, such as bugs or errors, that prevent customers from using the product.
2. Payment processing issues: This can include problems with the payment gateway or shopping cart, such as errors or security breaches, that prevent customers from purchasing the product.
3. Lack of customer support: This can include a lack of a help center or live chat feature that makes it difficult for customers to get help or find answers to their questions.
4. Poor marketing and promotion: This can include a lack of a clear and compelling message, or the failure to reach the right audience, that makes it difficult to attract and convert potential customers.
5. No demand: This can include finding out that there is not a market for the product you created, after investing time and resources in development, promotion and marketing

It's these last two we're going to look at in this episode and with a particular focus on when you have ADHD!

• The challenges of selling your services when you have ADHD
• The gut wrenching feeling of product launch failure
• Why you NEED to be failing in your product launches to succeed in your business!

Psst!! Have you registered to participate in my "37 Weenie Challenge" yet?

Get hold of the downloads and guides as well as booking yourself into the 37 Weenie accountability club by clicking here.

This episode is for you if you're currently in the process of launching a product or service or plann...

"Back in the old days, when you had an office and hired people and they'd come into the office, and you'd get stuck or realise at some point, this isn't what you want to be doing with your time. And you'd look over and you see Doris, sitting at her desk working away. And you'd remember, "hey, there's Doris. She works for me." - Katie McManus, Brave Business Coaching

In this episode, I'm addressing a question from a former client about the challenges of moving from a solopreneur role to managing a large scale business.

Are you ready to grow your business and take on a full team that's dedicated and committed to helping you realize the potential of living your full glorious you?

In this episode, I'll be sharing my tips on how to make the transition from solopreneur to managing a large scale business.

From outsourcing tasks to setting expectations for your team, learn how to build a strong and efficient team that will take your business to the next level!

Accessibility: click to read a written-to-be-read transcript of the episode

Managing a team can be challenging, especially when it comes to letting go of the expectation that you have to do everything perfectly.

In this episode, I'll be delving into the emotional and internal management that is required when hiring a VA or online business manager (OBM).

Remember, their job is to come in and optimize your business.

I'll be talking you through how you can let go and help them to help you.

• How to get yourself into a position where you can have your own Doris.
• What are the tasks that you hate doing?
• Explain what matters most?
• The old days
• Avoiding hoarding the boring tasks

Psst!! Have you registered to participate in my "37 Weenie Challenge" yet?

Get hold of the downloads and guides as well as booking yourself into the 37 Weenie accountability club by clicking here.

This episode is likely to be most beneficial for solopreneurs looking to expand their business from a solopreneurship to a full scale business.

In addition, the episode also covers the importance of having an internal and emotionally intelligent management style when hiring a VA or an OBM.

The 37 Weenie challenge registration page

Lawyer David Fryman

That glorious Sally Field clip that we used in the episode

About Katie McManus

Katie McManus was trained in Executive Business Coaching and Leadership Development at the Co-Active Training Institute in San Rafael, California.

She's a CPCC (Certified Professional Co-Active Coach) and an ACC (Associate Certified Coach) with the International Coaching Federation.

"And it's also super challenging for us when we're trying to build a consistent visibility calendar on social media because talking about our businesses is super exciting in the beginning, and then it gets old and stale!" - Katie McManus, Brave Business Coaching

Look, we all know we need to be more visible and consistently showing up on social media if we want to grow our businesses, right?

But it's not always easy for entrepreneurs with ADHD who may get bored talking about the same thing all the time.

It's important to remember that variety is important for those with ADHD in both hobbies and relationships.

While it's necessary to make people aware of what your business does, it's not the only thing you should talk about on social media.

And you absolutely should ignore those people on LinkedIn who tell you "this isn't Facebook!" anytime you post something personal.

Sharing your interests and obsessions with your audience can give them a more well-rounded view of who you are and make your content more engaging.

After all, we're not all about work all the time in the real world, are we?

(I mean some of us might be. But everybody needs a little down time now and then!)

It's okay to show your personality and share things about your life on social media as long as it's relevant to your business in some way.

As I explain in this episode, it can be really helpful to think back to when you were a child and the ways you would connect with your new friends and show off the things you were interested in.

If you do that, you can get ideas for how to share your interests on social media.

Accessibility: click to read a written-to-be-read transcript of the episode

Coming up with relatable content isn't always easy, but it is possible, if you think about the different ways you connect with people in the real world.

In this episode I'll be taking you through the different types of content ideas I use to formulate my own social media content calendar.

As you'll understand, I make a point of connecting with my ideal clients by letting them get to know me just that little bit better!

And I'm going to help you do the same!

• How social media can be beneficial for individuals with ADHD in terms of staying connected and organized
• The risks of distraction and contribution to impulsivity in individuals with ADHD
• Strategies for managing social media
• The different types of content formats you can turn to for your own social media posts!

Psst!! Have you registered to participate in my "37 Weenie Challenge" yet?

Get hold of the downloads and guides as well as booking yourself into the 37 Weenie accountability club by clicking here.

The goal of this episode is to help weenie ADHD-preneurs who are looking for strategies to manage their social media use in a way that is productive and healthy.

It could also be a useful listen for friends and family members of ADHD folk who are looking for ways to support their loved ones in understanding the challenges they may be facing when it comes to managing their business social media use.

The 37 Weenie challenge registration page

Lawyer David Fryman

That glorious Sally Field clip that we used in the episode

About Katie McManus

Katie McManus was trained in Executive Business Coaching and Leadership Development at the Co-Active Training Institute in San Rafael, California.

She's a CPCC (Certified Professional Co-Active Coach) and an ACC (Associate Certified Coach) with the International Coaching Federation.

"In knowing that we can be consistent for short periods of time and not long periods of time like we set that expectation for, it actually opens the door for us to make this really super fun!" - Katie McManus, Brave Business Coaching

This is a seriously difficult time of year for people like us, who have ADHD.

We're all about setting those goals right now. And so we're fantasizing all about those rocking hot bodies and hard abs we'll be showing off after we've completed the 75 Hard challenge.

But here's the sad thing.

The 75 Hard challenge rules don't work for us neurodivergent peeps.

Here's the episode you need to listen to if you want to do an ADHD entrepreneur friendly version of 75 Hard.

Welcome to 37 Weenie!

In case you've not heard of it, the "75 Hard challenge" is a fitness and personal development program that involves completing specific tasks for 75 consecutive days.

While the challenge can be effective for some people, it may not be the best choice for those with ADHD!

One reason the 75 Hard challenge rules may not work for people with ADHD is that they require a high level of discipline and consistent effort over an extended period of time.

This can be a challenge for anyone, but it can be especially difficult for those with ADHD, who may struggle with impulsivity and difficulty focusing.

Additionally, the 75 Hard challenge involves a strict set of rules and tasks that must be followed, which may not allow for flexibility or customization based on individual needs and preferences.

This can be frustrating for those with ADHD, who may benefit from more structure and support in order to stay on track.

It's important to remember that everyone is different, and what works for one person may not work for another.

You, my darling weenie, need to find what works best for you and your unique needs and challenges.

Accessibility: click to read a written-to-be-read transcript of the episode

Habit-forming challenges, such as the 75 Hard challenge, can be beneficial for runners and writers who do not have ADHD because they can help establish consistent patterns of behavior that can lead to long-term success.

For runners, a habit-forming challenge can help them build up their endurance and strength over time, allowing them to gradually increase the distance and intensity of their training.

This can help them reach their goals, whether it's running a marathon or simply improving their overall fitness.

For writers, a habit-forming challenge can help them establish a daily writing routine, which can be crucial for producing high-quality work.

Writing every day can help writers develop their skills, generate new ideas, and improve their discipline and focus.

Overall, habit-forming challenges can be a valuable tool for anyone looking to make lasting changes in their lives.

By requiring consistent effort over an extended period of time, these challenges can help individuals build new habits and achieve their goals.

But, once again, we have ADHD.

So we need to go another way.

• The difficulty of maintaining consistency for individuals with ADHD
• The benefits of incorporating variety into one's life and habits
• Using this challenge for nailing marketing strategies and social media presence
• The importance of setting realistic expectations for yourself
• Using goals with deadlines and visible progress to achieve success as an individual with ADHD
• How to get started with 37 Weenie!

Get hold of the downloads and guides as well as booking yourself into the 37 Weenie accountability club by clicking here.

This episode is a must listen for anyone with ADHD who's looking for ways to better manage their habits and goals in a way that is more suited to their brain's needs.

It could also be helpful for individuals who are interested in learning more about ADHD in general and how it can impact on your ability to succeed in business.

Not to mention how to approach goals in a way that is more effective for those with ADHD.

As...

"And so literally, I had to find different creative ways for me to learn this stupid information so that I wouldn't fail it. I'll never forget buying all these like multicoloured neon index cards..." - Katie McManus, Brave Business Coaching

In this episode we explore the positive aspects of ADHD and how to leverage them to your advantage so they become ADHD superpowers.

In contrast to the previous episodes where we talked about the challenges of ADHD, we are going to highlight some of the unique superpowers that individuals with ADHD possess.

Accessibility: click to read a written-to-be-read transcript of the episode

Katie shares her top few ADHD superpowers that can benefit your business.

She goes in depth on them, and offers suggestions for ways you can leverage them.

They are:

Creativity

Hyper focus

Making connections

This week we're really spoiling you with this podcast.

Not only are you getting a masterclass in leveraging your ADHD for business success, you're also getting some French History.

Katie explains how hyper focus being one of the ADHD superpowers has helped her to learn so much about the French Revolution.

• How to use ADHD to your advantage.
• What you can do when Geography's not interesting!
• The beauty of hyperfocus.
• How creativity and hyperfocus can meld together to create another ADHD superpower!

Here's the TikTok video Katie references in the episode: https://www.tiktok.com/@thejollyraja/video/7192311300809329966?_r=1&_t=8aJKmZlMI4E

Psst!! Have you registered to participate in my "37 Weenie Challenge" yet?

Get hold of the downloads and guides as well as booking yourself into the 37 Weenie accountability club by clicking here.

(If you want to kick the booze and get healthier in mind and body!)

Also useful to check out:

The Weenie Entrepreneur community

Our spin off premium podcast "Weeniecast for Winners!"

Click on the artwork or here to get access.

About Katie McManus

Katie McManus was trained in Executive Business Coaching and Leadership Development at the Co-Active Training Institute in San Rafael, California.

She's a CPCC (Certified Professional Co-Active Coach) and an ACC (Associate Certified Coach) with the International Coaching Federation.