EP 026 | Upselling Ahead

09/18/17 • 50 min

Business of Design ® | Interior Designers, Decorators, Architects & Landscapers

Most of us are not terribly comfortably asking clients for money, let alone asking them for more money when we think of some new product or idea that would enhance the existing project. Effective upselling, the act of offering a new purchase that complements an existing purchase, requires thoughtful consideration and courage. In this episode we learn: - why upselling is a benefit to clients - how to look at upselling in a more positive light - why every designer has to get comfortable with sales - to avoid selling the thing, instead sell the experience It’s time to take control of your business. Become a member of Business of Design®, today: https://businessofdesign.com/?ref=2&campaign=podcast

Previous Episode

EP 025 | Is It Time To Re-Brand?

Every 5-10 years it’s important to reevaluate your brand and see if it’s still relevant. Kimberley shares her personal experience with rebranding and talks to interior designer Jackie Glass about a major rebrand she recently underwent. In this episode we learn: - to be diligent about projecting your image—edit what you put online - raising your fees can force you to be better at what you do - to make better rules for yourself as the business owner - always work on grooming new trades - to treat existing trades with respect Take Aways 1. When you photograph a room, make sure to also hire a professional stylist to assist and prop the spaces. 2. Edit the photos that appear on your website. Quality over quantity. 3. If you can’t yet afford a stylist, then practice taking good photos and videos. Flat lay some objects on a table and photograph those. This is also an easy way to show clients you are busy and working all the time. It’s time to take control of your business. Become a member of Business of Design®, today: https://businessofdesign.com/?ref=2&campaign=podcast

Next Episode

EP 027 | Act, Deflect, Ignore

In this episode Kimberley looks at how to identify and, more importantly, manage various types of client situations and archetypes of behaviour. In this episode we learn: - to identify common client types - how to manage the client who wants it right now, or can’t make up her mind, or disappears and then re-emerges ready to go It’s time to take control of your business. Become a member of Business of Design®, today: https://businessofdesign.com/?ref=2&campaign=podcast