Drinking in the Metaverse?! - Ben Finnegan & Alex Gibson on how tech, alcohol & marketing are colliding
07/25/22 • 54 min
In this episode you'll learn how the rapid progression of cutting edge technology is changing how people socialise and therefore how, what, where and when they drink.
Will and Foxy have plenty of opinions on this topic as they reflect on the "constant change" in our interactions with tech and drink, from the historical to the next wave. But to get a better informed perspective we share a discussion that Will was part of for the Persuaders Media & Marketing radio programme on Dublin City FM recently. There Alex Gibson (TU Dublin Head of Digital Marketing) and Ben Finnegan (Head of eSports and Gaming at EPIC Global & host of TBD podcast) help tease out the issues that range from the frivolous to the fundamental for our industry.
On our first visit back to our desert island in a couple of months, we talk to Dhavall Gandhi a Whiskey Master Blender whose talent is only matched by his determination to follow his dreams and carve out a career in an "uber-niche" pursuit.
If you've bothered reading this far into the shownotes then you must be a fan or really bored. Either way, please help us keep the whole show on the road and click on the "Support the Show" link below to buy us a coffee...
For more high-lights and low-downs follow @BizBevPod on "X" or LinkedIn
Business of Beverages is self-funded and hosted/ edited/produced by Will Keating.
Pádraig Fox co-hosts in a strictly personal capacity.
All opinions are those of the person expressing them at all times.
We're not sponsored but we would appreciate it if you could click the link above to support the show and help keep us ad free.
In this episode you'll learn how the rapid progression of cutting edge technology is changing how people socialise and therefore how, what, where and when they drink.
Will and Foxy have plenty of opinions on this topic as they reflect on the "constant change" in our interactions with tech and drink, from the historical to the next wave. But to get a better informed perspective we share a discussion that Will was part of for the Persuaders Media & Marketing radio programme on Dublin City FM recently. There Alex Gibson (TU Dublin Head of Digital Marketing) and Ben Finnegan (Head of eSports and Gaming at EPIC Global & host of TBD podcast) help tease out the issues that range from the frivolous to the fundamental for our industry.
On our first visit back to our desert island in a couple of months, we talk to Dhavall Gandhi a Whiskey Master Blender whose talent is only matched by his determination to follow his dreams and carve out a career in an "uber-niche" pursuit.
If you've bothered reading this far into the shownotes then you must be a fan or really bored. Either way, please help us keep the whole show on the road and click on the "Support the Show" link below to buy us a coffee...
For more high-lights and low-downs follow @BizBevPod on "X" or LinkedIn
Business of Beverages is self-funded and hosted/ edited/produced by Will Keating.
Pádraig Fox co-hosts in a strictly personal capacity.
All opinions are those of the person expressing them at all times.
We're not sponsored but we would appreciate it if you could click the link above to support the show and help keep us ad free.
Previous Episode
A Shot Of... (our short silly quiz!)
Which drink has its own festival in Nebraska in August every year? Which drink has a silhouette of its country as its logo?
As you'll hopefully have gathered by now, the Business of Beverages brings you drinks industry insights with makers, marketers and mischief every fortnight. However we thought that we would dial up the mischief with a short quiz/game played between Will and Foxy every other week (between the "serious" episodes).
A Shot Of... sees each of our hosts take turns trying to guess which beverage is being described in cryptic clues. The points on offer vary as the difficulty changes and competition heats up! Play along and let us know if you think you can do better! And remember, it's only a bit of craic
For more high-lights and low-downs follow @BizBevPod on "X" or LinkedIn
Business of Beverages is self-funded and hosted/ edited/produced by Will Keating.
Pádraig Fox co-hosts in a strictly personal capacity.
All opinions are those of the person expressing them at all times.
We're not sponsored but we would appreciate it if you could click the link above to support the show and help keep us ad free.
Next Episode
A Shot Of... (our short silly quiz!)
Which drink was the first alcoholic brand advertised on UK TV? Which drink "moved" countries thanks to the Treaty of Turin?
As you'll hopefully have gathered by now, the Business of Beverages brings you drinks industry insights with makers, marketers and mischief every fortnight. However we thought that we would dial up the mischief with a short quiz/game played between Will and Foxy every other week (between the "serious" episodes).
A Shot Of... sees each of our hosts take turns trying to guess which beverage is being described in cryptic clues. The points on offer vary as the difficulty changes and competition heats up! Play along and let us know if you think you can do better! And remember, it's only a bit of craic
For more high-lights and low-downs follow @BizBevPod on "X" or LinkedIn
Business of Beverages is self-funded and hosted/ edited/produced by Will Keating.
Pádraig Fox co-hosts in a strictly personal capacity.
All opinions are those of the person expressing them at all times.
We're not sponsored but we would appreciate it if you could click the link above to support the show and help keep us ad free.
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