Business of Beverages
Will Keating
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This is a podcast for curious and creative people working in the global beverage industry: from makers to marketers, from brewers to bartenders, from distillers to drinkers. Each episode brings you insights that are relevant to everyone in the beverage industry who wants to build their knowledge about the people, products and plans behind the liquids we love.
Host Will Keating and Co-host Pádraig Fox bring all their experience, wit and charm to interviews with guests who are a mix of true subject matter experts, cutting edge innovators and living legends.
You can directly support the work we do here: https://www.buzzsprout.com/1721337/support
For more insights follow us on Twitter or Instagram Or on LinkedIn.
Business of Beverages is hosted, edited and independently produced by Will Keating. Pádraig Fox co-hosts in a purely independent capacity. All studio recording is carried out at Hellfire Studio. All music is courtesy of Roundstone and ©.
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Top 10 Business of Beverages Episodes
Goodpods has curated a list of the 10 best Business of Beverages episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Business of Beverages for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Business of Beverages episode by adding your comments to the episode page.
Disreputable Exchange - Prof. André Sammartino on the controversial obfuscations of Micro & Macro brewers.
Business of Beverages
11/01/22 • 59 min
In this episode you'll learn how an academic approach to studying the Australian Craft Beer scene has given greater insights into how brewers large and small avoid transparency for short term gain but at the cost of long term credibility.
Will talks to Professor André Sammartino, from the University of Melbourne in Australia about the 12 "Golden Rules" for success in enterprise and how these apply to brewing and distilling businesses. But the conversation then takes a deep dive into the questionable practices of micro and macro brewers over the last 25 years in Australia as they sought to create their own myths in the pursuit of selling beer. The learnings are relevant all over the globe and far beyond the brewing industry.
In place of our regular Desert Island Drink slot, Foxy's first "Uncle Travelling Pat" slot (*Name TBC) dives deeper into his impressions of Kazakhstan and it's nascent drinking culture, unique hospitality and salty fermented milk beverages.
Plus we talk about Will's fancy dress philosophy, the origin of Pumpkin Beers and how Halloween is really Irish (like evrything else).
For more high-lights and low-downs follow @BizBevPod on "X" or LinkedIn
Business of Beverages is self-funded and hosted/ edited/produced by Will Keating.
Pádraig Fox co-hosts in a strictly personal capacity.
All opinions are those of the person expressing them at all times.
We're not sponsored but we would appreciate it if you could click the link above to support the show and help keep us ad free.
All Filler, No Killer - Will & Foxy reflect on the best episodes, most entertaining guests & fondest memories as Foxy (and the pod) turns 40!
Business of Beverages
10/03/22 • 23 min
In the traditions of all the best sit coms, we're taking a mid-season break from our usual scheduling to bring you a reflection of our thoughts on the pod as we hit a big milestone. No, we're not talking about Foxy officially becoming middle aged, we're giving our recommendations to new listeners of the pod on the best episodes and guests on our back catalogue to check out.
If the Simpson's can do a "138th Episode Spectacular", then we can chew the cud and ruminate on the sucess of the podcast to date before charging onwards with a brilliant program of new episodes and top class guests in the weeks and months to come.
Normal service will be resumed shortly...
Thanks for all your support, please buy us a coffee.
For more high-lights and low-downs follow @BizBevPod on "X" or LinkedIn
Business of Beverages is self-funded and hosted/ edited/produced by Will Keating.
Pádraig Fox co-hosts in a strictly personal capacity.
All opinions are those of the person expressing them at all times.
We're not sponsored but we would appreciate it if you could click the link above to support the show and help keep us ad free.
Foxy's Tales: Kenya
Business of Beverages
07/31/23 • 35 min
In this episode you'll learn what's happening in Rwanda and Kenya as Foxy reports on the local beverage scene and updates on the trends on the ground.
In the third of "Foxy's Tales", Padraig Fox gives us his stories and insights from a recent trip to Africa (& Portugal!). Coffee, beer, cocktails, you name it, he drank it. From craft brewery tap rooms (254) to swanky hotels, from airport concessions to street side bars, Foxy did the research so you don't have to! He tells stories of random encounters, lax security, "scheduled" riots and the one drink he'll never forget...
P.S. yes, that is Owen Wilson in the photo with Foxy. They met by chance in a bar in Kenya and Foxy forgot to tell the story in the interview!!! We'll save it for another time.
For more high-lights and low-downs follow @BizBevPod on "X" or LinkedIn
Business of Beverages is self-funded and hosted/ edited/produced by Will Keating.
Pádraig Fox co-hosts in a strictly personal capacity.
All opinions are those of the person expressing them at all times.
We're not sponsored but we would appreciate it if you could click the link above to support the show and help keep us ad free.
1.4 Age ≠ Maturity - Tom Lix makes whiskey in days, not years.
Business of Beverages
04/19/21 • 46 min
In this episode, you’ll learn how one man is trying to revolutionise the entire Whiskey industry by aging Whiskey in days, not years.
We talk with Tom Lix, Founder and CEO of Cleveland Whiskey Co, one of the pioneers of accelerated aging techniques that rely on cutting edge technology and old fashioned sensory techniques to create spirits that are truly unique. Tom describes how his colourful early career led to a fascination with distilling and eventually to the founding of Cleveland Whiskey Co, which he describes as "more of a technology company than a craft distiller". Tom also clarifies what legal restrictions he operates under, details his battles with the Scotch Whisky Association and talks about fermenting for astronauts!
We also welcome another guest to our "Desert Island" where they can choose to bring only one drink with them. This time it's the turn of Bourcard Nesin, Global Beverage Researcher at Rabobank and host of the exceptional Liquid Assets Podcast where his razor sharp analysis of the key industry trends, youth and good looks in comparison to his co-hosts leads to ritualistic (yet hilarious) bullying. Bourcard chooses a drink perhaps inspired by his time in Ethiopia and also turns the tables on Will.
We would truly appreciate it if you could take the time to give us a 5 star review on Apple Podcasts or some feedback, wherever you get your podcasts. We gratefully receive and read every comment/review.
For more insights, highlights and lowlifes follow us on Twitter/Instagram: @BizBevPod, or LinkedIn
To support the work we do, we would appreciate it if you could click here to buy us a coffee.
Business of Beverages is self-funded and hosted/ edited/ independently produced by Will Keating. Pádraig Fox co-hosts in a personal capacity.
All opinions are those of the person expressing them at all times.
Recording @ Hellfire Studios
Support the show (https://www.buymeacoffee.com/BizBevPod)
For more high-lights and low-downs follow @BizBevPod on "X" or LinkedIn
Business of Beverages is self-funded and hosted/ edited/produced by Will Keating.
Pádraig Fox co-hosts in a strictly personal capacity.
All opinions are those of the person expressing them at all times.
We're not sponsored but we would appreciate it if you could click the link above to support the show and help keep us ad free.
A Shot Of... (our short silly quiz!)
Business of Beverages
04/17/23 • 13 min
Which drink get's its main ingredient from Corsica? Which drink is available in Sweden as "Safari"?
As you'll hopefully have gathered by now, the Business of Beverages brings you drinks industry insights with makers, marketers and mischief every fortnight. However we thought that we would dial up the mischief with a short quiz/game played between Will and Foxy every other week (between the "serious" episodes).
A Shot Of... sees each of our hosts take turns trying to guess which beverage is being described in cryptic clues. The points on offer vary as the difficulty changes and competition heats up! Play along and let us know if you think you can do better! And remember, it's only a bit of craic.
For more high-lights and low-downs follow @BizBevPod on "X" or LinkedIn
Business of Beverages is self-funded and hosted/ edited/produced by Will Keating.
Pádraig Fox co-hosts in a strictly personal capacity.
All opinions are those of the person expressing them at all times.
We're not sponsored but we would appreciate it if you could click the link above to support the show and help keep us ad free.
Drinking in the Metaverse?! - Ben Finnegan & Alex Gibson on how tech, alcohol & marketing are colliding
Business of Beverages
07/25/22 • 54 min
In this episode you'll learn how the rapid progression of cutting edge technology is changing how people socialise and therefore how, what, where and when they drink.
Will and Foxy have plenty of opinions on this topic as they reflect on the "constant change" in our interactions with tech and drink, from the historical to the next wave. But to get a better informed perspective we share a discussion that Will was part of for the Persuaders Media & Marketing radio programme on Dublin City FM recently. There Alex Gibson (TU Dublin Head of Digital Marketing) and Ben Finnegan (Head of eSports and Gaming at EPIC Global & host of TBD podcast) help tease out the issues that range from the frivolous to the fundamental for our industry.
On our first visit back to our desert island in a couple of months, we talk to Dhavall Gandhi a Whiskey Master Blender whose talent is only matched by his determination to follow his dreams and carve out a career in an "uber-niche" pursuit.
If you've bothered reading this far into the shownotes then you must be a fan or really bored. Either way, please help us keep the whole show on the road and click on the "Support the Show" link below to buy us a coffee...
For more high-lights and low-downs follow @BizBevPod on "X" or LinkedIn
Business of Beverages is self-funded and hosted/ edited/produced by Will Keating.
Pádraig Fox co-hosts in a strictly personal capacity.
All opinions are those of the person expressing them at all times.
We're not sponsored but we would appreciate it if you could click the link above to support the show and help keep us ad free.
Easy Peasy - Ben Branson discusses how Seedlip changed the game for non alc drinks & what the lessons are for the next generation
Business of Beverages
05/02/22 • 57 min
Come to Leuven with us! We're hosting a 2 day BizBevPod Live event all about Belgian Beer on May 25th -27th with: live interviews with world class industry guests from Duvel, ABI, The Brewers of Europe and others, exclusive brewery tours, beer pairings, brasserie visits, panel discussions and networking events. Places have opened for booking. Just drop us a mail at [email protected] and we'll share details.
Back to the episode... In this episode you'll learn how the global distilled non alc category was created by one man with curiosity and a thousand bottles of hope.
Will talks to Ben Branson, the founder of Seedlip, about the nitty gritty of how he created the business and the challenges and opportunities he faced along the way. Specifically Ben describes the difficulties in persuading retailers to categorise and fixturise the emerging non alc category correctly and the temptation to devalue the category through cutting margin and prices too quickly. Plus Ben expands on why he chose to seek investment from Diageo and how that allowed him to achieve his goals quicker.
No only that but we talk about Foxy's return to the Beer Festival circuit and Will's understanding of the theory of Effectuation.
We skip our visit to our Desert Island because it's a bank holiday and a change is as good as a rest.
For more high-lights and low-downs follow @BizBevPod on "X" or LinkedIn
Business of Beverages is self-funded and hosted/ edited/produced by Will Keating.
Pádraig Fox co-hosts in a strictly personal capacity.
All opinions are those of the person expressing them at all times.
We're not sponsored but we would appreciate it if you could click the link above to support the show and help keep us ad free.
1.23 Here's Jonnie! - Heineken's Chief Marketing Officer in the USA, Jonnie Cahill, talks beautiful branding and "beyond beer"
Business of Beverages
01/23/22 • 58 min
In this episode you'll learn what challenges and opportunities one of the sharpest minds in marketing sees in the US drinks industry as categories converge and branding becomes more important than ever.
Will and special guest co-host Bourcard Nesin (of the Liquid Assets podcast) talk to Jonnie Cahill, the Chief Marketing officer of Heineken USA. Jonnie gives razor sharp analysis and insight into the current US drinks scene where consumers increasingly don't care what category a drink belongs to, they just want to be delighted with great liquids and beautiful brands. Seltzers, such as Heineken's Arizona Sunrise, loom large in the conversation but Jonnie explains how beer can innovate and grow well into the future, siting the example of Heineken 0.0, a brand he helped create.
For our Desert Island Drink Foxy sneaks back into studio and we talk to Simon Thompson of Thompson Bros. Distilling from Dornach on the East coast of Scotland. Simon gives a very different perspective on distilling for flavour in a distillery the size of a shed and using ingredients like heritage barleys and brewers yeasts. Simon also proves he's one clever bucko when it comes to thinking about what drink to choose for the island a why.
Plus we recap the huge news that Business of Beverages is going to host a two day event in Leuven, Belgium on May 25th & 26th of 2020! Get in touch at [email protected] if you would like to attend, speak or sponsor.
P.S. Bourcard's sister played rugby, obviously ;-)
For more highlights and lowdowns follow us on Twitter/Instagram: @BizBevPod (manned by Foxy), or LinkedIn/Facebook (manned by Will).
Business of Beverages is self-funded and hosted/ edited/ independently produced by Will Keating. Pádraig Fox co-hosts in a personal capacity.
All opinions are those of the person expressing them at all times.
Recorded at Hellfire Studios.
For more high-lights and low-downs follow @BizBevPod on "X" or LinkedIn
Business of Beverages is self-funded and hosted/ edited/produced by Will Keating.
Pádraig Fox co-hosts in a strictly personal capacity.
All opinions are those of the person expressing them at all times.
We're not sponsored but we would appreciate it if you could click the link above to support the show and help keep us ad free.
1.22 Grand Ambassador? - Peter O'Connor on why Bartenders & Sales Managers misunderstand Brand Ambassadors
Business of Beverages
01/10/22 • 51 min
In this episode you'll learn how the role of a Brand Ambassador can be one of the most simultaneously under AND over-rated jobs in the drinks industry plus we make a big announcement on bringing BizBevPod on the road!
Foxy and Will talk to Peter O'Connor owner of the fabulous Onda Cocktail Room in Lisbon. Peter is the prefect person to guide us through the seemingly glamourous world of the Brand Ambassador, the most misunderstood job in drinks. Peter is a poacher-turned-gamekeeper-turned-poacher as he started work as an exceptional bartender before Brand Ambassador roles with Diageo and other companies in Ireland, the USA and around Europe before settling behind the bar of Onda. Peter talks with searing honesty about the highs and lows of being a Brand Ambassador.
For our Desert Island Drink we talk to Eoghan Walsh, the award winning Beer Writer based in Belgium. Eoghan talks about the thriving Belgian beer scene and bonding with his in-laws over beer and cycling.
Plus we announce the huge news that Business of Beverages is going to host an event in Leuven, Belgium on May 25th & 26th of 2020! Get in touch at [email protected] is you would like to attend, speak or sponsor.
For more highlights and lowdowns follow us on Twitter/Instagram: @BizBevPod (manned by Foxy), or LinkedIn/Facebook (manned by Will).
Business of Beverages is self-funded and hosted/ edited/ independently produced by Will Keating. Pádraig Fox co-hosts in a personal capacity.
All opinions are those of the person expressing them at all times.
Recorded at Hellfire Studios.
For more high-lights and low-downs follow @BizBevPod on "X" or LinkedIn
Business of Beverages is self-funded and hosted/ edited/produced by Will Keating.
Pádraig Fox co-hosts in a strictly personal capacity.
All opinions are those of the person expressing them at all times.
We're not sponsored but we would appreciate it if you could click the link above to support the show and help keep us ad free.
A Shot Of... (our short silly quiz!)
Business of Beverages
08/21/23 • 11 min
Which Beverage was created in Limmers Hotel in London? What brand was created in 1986 by IDV but has been sold on twice since then?
For more high-lights and low-downs follow @BizBevPod on "X" or LinkedIn
Business of Beverages is self-funded and hosted/ edited/produced by Will Keating.
Pádraig Fox co-hosts in a strictly personal capacity.
All opinions are those of the person expressing them at all times.
We're not sponsored but we would appreciate it if you could click the link above to support the show and help keep us ad free.
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FAQ
How many episodes does Business of Beverages have?
Business of Beverages currently has 156 episodes available.
What topics does Business of Beverages cover?
The podcast is about Beer, Marketing, Craft, Podcasts, Wine, Arts, Business, Industry, Trends, Spirits and Food.
What is the most popular episode on Business of Beverages?
The episode title 'A Shot Of... (our short silly quiz!)' is the most popular.
What is the average episode length on Business of Beverages?
The average episode length on Business of Beverages is 31 minutes.
How often are episodes of Business of Beverages released?
Episodes of Business of Beverages are typically released every 7 days.
When was the first episode of Business of Beverages?
The first episode of Business of Beverages was released on Mar 15, 2021.
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