Business of Apps Podcast - #109: Solving the AdTech Maze to make UA manager life easier with Ankit Rawal, VP – International Sales & Marketing at Affle’s MAAS

#109: Solving the AdTech Maze to make UA manager life easier with Ankit Rawal, VP – International Sales & Marketing at Affle’s MAAS

06/06/22 • 32 min

Every person on this planet who needs to get up on a Monday morning to tune in his brain to work and, basically, it never stops till Friday evening, would agree that it is tough.

Now, if you are an app marketer, there are several questions that are floating in your mind all the time - who are my app users? Do I know all kinds of app users that may need my app? How should I approach all these people? Where? What marketing channels should I use?

All these questions push app marketer over and over to brainstorm new ideas with a mind mapping app or just drawing diagrams on a paper, peering into data points on her or his laptop. Day in. Day out.

So on this episode we will try to address all those questions and make her or his life easier.

Today’s Topics Include:

Ankit's has 15+ years experience being in the IT industry under his belt, his background spans across companies like Microsoft and Oracle and many others.
The changes in AdTech for the last decade
Challenges in the industry
Helping advertiser to navigate the convoluted maze of the Adtech
MAAS platform capabilities
Android or iOS? One+ running Android
What was Ankit’s first mobile phone? Nokia 3100
What features would Ankit miss the most leaving his smartphone at home? Audio content to listen to on the go
What’s missing from mobile app technology? Advances on the VR and AR frontiers

Links and Resources:

Ankit Rawal LinkedIn profile.
MAAS powered by Affle website.
MAAS powered by Affle profile on Business Of apps.

Quotes from Ankit Rawal:

”As the penetration of smart phone increased with both iOS & Android growing App stores were launched... It for the first time developers can build software in one part have easy distribution thanks to global appstores across the world. You could develop locally & sell globally... Hence it became a wild west advertisers were focusing largely on growth and volumes. .. with incent traffic, burst campaigns..

Unfortunately our Ad industry is notorious which I should also take blame for is the 3 letter acronyms CPM, CPI, DMP, DSP, MMP, CDP & what have you... which makes anyone outside it wonder Huh?? App is a conduit to any activity a user wants to accomplish be it shop, play, get entertained, study & more.”

Follow the Business Of Apps podcast Linkedin | Twitter | Facebook | YouTube

Every person on this planet who needs to get up on a Monday morning to tune in his brain to work and, basically, it never stops till Friday evening, would agree that it is tough.

So on this episode we will try to address all those questions and make her or his life easier.

Today’s Topics Include:

Ankit's has 15+ years experience being in the IT industry under his belt, his background spans across companies like Microsoft and Oracle and many others.
The changes in AdTech for the last decade
Challenges in the industry
Helping advertiser to navigate the convoluted maze of the Adtech
MAAS platform capabilities
Android or iOS? One+ running Android
What was Ankit’s first mobile phone? Nokia 3100
What features would Ankit miss the most leaving his smartphone at home? Audio content to listen to on the go
What’s missing from mobile app technology? Advances on the VR and AR frontiers

Links and Resources:

Ankit Rawal LinkedIn profile.
MAAS powered by Affle website.
MAAS powered by Affle profile on Business Of apps.

Quotes from Ankit Rawal:

Follow the Business Of Apps podcast Linkedin | Twitter | Facebook | YouTube

Previous Episode

#109: Solving the AdTech Maze to make UA manager life easier with Ankit Rawal, VP - International Sales & Marketing at Affle’s MAAS

Every person on this planet who needs to get up on a Monday morning to tune in his brain to work and, basically, it never stops till Friday evening, would agree that it is tough.

So on this episode we will try to address all those questions and make her or his life easier.

Today’s Topics Include:

Ankit's has 15+ years experience being in the IT industry under his belt, his background spans across companies like Microsoft and Oracle and many others.
The changes in AdTech for the last decade
Challenges in the industry
Helping advertiser to navigate the convoluted maze of the Adtech
MAAS platform capabilities
Android or iOS? One+ running Android
What was Ankit’s first mobile phone? Nokia 3100
What features would Ankit miss the most leaving his smartphone at home? Audio content to listen to on the go
What’s missing from mobile app technology? Advances on the VR and AR frontiers

Links and Resources:

Ankit Rawal LinkedIn profile.
MAAS powered by Affle website.
MAAS powered by Affle profile on Business Of apps.

Quotes from Ankit Rawal:

Brought to you by Business Of Apps

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Next Episode

#110: Making social media campaign go viral with Jonathan Maxim, CEO at HeyPal

Every app marketer would love for their app marketing campaign to go viral. Spending less by getting your potential users’ attention to spread the message about your app is pure gold.

Today’s guest is Jonathan Maxim, CEO at HeyPal and former marketing strategist. He talks about how to make your social media campaign go viral.

Today’s Topics Include:

What is HeyPal? Social language learning platform (no affiliation to PayPal)
Countries: HeyPal’s biggest blessing and downfall is supporting them all
What is growth hacking? Where organic and paid campaign meet to play nice together
KPIs: Measure click-through rate, downloads, cost per install, and retention
Going Viral: Cost per acquisition drops exponentially; growth is used to gauge success
Common Mistakes: Are you going for reach, downloads, sales, or spread a message?
TikTok: How valuable are dance videos to society? Very powerful, free, relevant content
Android or iOS? iOS - Jonathan is an Apple fan, but admits Android is getting better
What features would Jonathan miss most? Voice notes feature
What’s missing from mobile app technology? Delegate and trust, not micromanage

Links and Resources:

Quotes from Jonathan Maxim:

” We just crossed the million downloads mark, and it’s been an awesome ride. We had some viral moments with HeyPal, no doubt.">

"It makes it really easy to speak with somebody from another country if you’re trying to learn a language. The whole idea is to build a gap between curriculum learning and practice."

"It’s really the social glue on the language learning space."

"Social media is one component of the marketing strategy to make things go viral."

"The ads that have an influencer or a real human in them, they convert better. They have better click-through rate, better conversion rate, even though they cost less and the production quality is lower.”

Brought to you by Business Of Apps