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Business Brain – The Entrepreneurs’ Podcast - Every Business is in the Content Business + FridAI

Every Business is in the Content Business + FridAI

05/16/25 • 24 min

Business Brain – The Entrepreneurs’ Podcast

In Episode 649 of Business Brain, Dave and Shannon focus on the power of consistency and content creation in modern business. Kicking off with a listener email about the value of handwritten thank-you notes, they stress the importance of thoughtful outreach and relationship-building. From there, they segue into a deeper discussion on how every business is now in the content business, whether they realize it or not. Content isn’t just about marketing—it attracts clients, builds brand awareness, and even draws in potential employees.

The hosts emphasize that consistency beats quality when it comes to content performance on social media. Platforms favor creators who post regularly because it signals commitment, reducing the risk for the algorithm to promote your content. They encourage business owners to focus on one platform at a time, master it, and avoid spreading themselves too thin unless they have the team to manage engagement genuinely across multiple channels.

They also share practical advice: save every piece of content you create into a “content library,” reuse old posts as your audience grows, and use tools like Opus.pro and Loom to generate and repurpose video content. The key takeaway? Start now, even if it’s messy. Authenticity, consistency, and strategic content reuse will compound over time to grow your presence and business impact.

The post Every Business is in the Content Business + FridAI – Business Brain 649 appeared first on Business Brain - The Entrepreneurs' Podcast.

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In Episode 649 of Business Brain, Dave and Shannon focus on the power of consistency and content creation in modern business. Kicking off with a listener email about the value of handwritten thank-you notes, they stress the importance of thoughtful outreach and relationship-building. From there, they segue into a deeper discussion on how every business is now in the content business, whether they realize it or not. Content isn’t just about marketing—it attracts clients, builds brand awareness, and even draws in potential employees.

The hosts emphasize that consistency beats quality when it comes to content performance on social media. Platforms favor creators who post regularly because it signals commitment, reducing the risk for the algorithm to promote your content. They encourage business owners to focus on one platform at a time, master it, and avoid spreading themselves too thin unless they have the team to manage engagement genuinely across multiple channels.

They also share practical advice: save every piece of content you create into a “content library,” reuse old posts as your audience grows, and use tools like Opus.pro and Loom to generate and repurpose video content. The key takeaway? Start now, even if it’s messy. Authenticity, consistency, and strategic content reuse will compound over time to grow your presence and business impact.

The post Every Business is in the Content Business + FridAI – Business Brain 649 appeared first on Business Brain - The Entrepreneurs' Podcast.

Previous Episode

undefined - The EDU Episode

The EDU Episode

In Episode 648 of Business Brain, Dave and Shannon dive into the evolving landscape of education and its impact on entrepreneurship and the workforce. Shannon shares a conversation with a colleague who helps businesses start trade schools—not just for profit, but to solve hiring challenges. These businesses leverage trade schools to train workers in-house, tap into government retraining grants, and recruit top-performing students directly into their companies. It’s a strategic move that creates a powerful competitive advantage and highlights how alternative education models are disrupting the traditional four-year college path.

The hosts discuss the diminishing ROI of expensive college degrees and spotlight faster, more affordable ways to gain credentials, like six-month accredited programs targeted at working adults, veterans, and healthcare professionals. Dave shares personal stories, including how his son bypassed degree barriers by proving himself through an internship, and how he himself built businesses without finishing college. They agree the system is undergoing a fundamental shift, driven not by institutions but by market needs and entrepreneurial innovation.

They close by critiquing the entrenched education establishment, especially in states like California, where union influence and bloated administration hinder meaningful reform. Despite institutional resistance, Dave and Shannon remain optimistic about the role of trade schools, micro-schools, and AI-powered learning in reshaping the future of education—and opening doors for entrepreneurs to lead the way.

The post The EDU Episode – Business Brain 648 appeared first on Business Brain - The Entrepreneurs' Podcast.

Next Episode

undefined - You Need a 3rd Brain with Michael Greenberg – Business Brain 650

You Need a 3rd Brain with Michael Greenberg – Business Brain 650

In Episode 650 of Business Brain, Dave and Shannon welcome guest Michael Greenberg from 3rd Brain to explore the essential but often overlooked world of digital operations. Michael explains that before companies dive into AI and automation, they need to establish solid foundations—clear processes, documented operations, and organized data. His firm focuses on getting businesses “AI-ready” by standardizing internal workflows, integrating tools effectively, and building a unified data structure. This strategic groundwork is crucial, especially for older, legacy businesses that haven’t evolved digitally in decades.

The conversation touches on common pitfalls, like SMBs being distracted by shiny new SaaS tools or attempting to implement tech solutions before fixing underlying operational issues. Michael urges business owners to simplify—stick to one productivity suite, create naming conventions, build templates, and focus on consistency. He also shares his approach to AI-assisted writing, where he provides structure, examples, and data, then uses AI to fill in the connective tissue—saving time but still requiring human oversight to polish.

The episode wraps with advice on productizing internal tools and resisting the temptation to overcomplicate. As Shannon and Dave reflect on their own experiences with fragmented systems and underutilized tools, they agree that standardization, clarity, and operational discipline are what allow businesses to scale effectively and avoid chaos.

The post You Need a 3rd Brain with Michael Greenberg – Business Brain 650 appeared first on Business Brain - The Entrepreneurs' Podcast.

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