Genius Dental Marketing with Darren Shaw of Whitespark.ca

The Bulletproof Dental Podcast Episode 362

HOSTS: Dr. Peter Boulden and Dr. Craig Spodak

GUEST: Darren Shaw

DESCRIPTION

In this conversation, Peter and Darren discuss the importance of local SEO for dentists and how to optimize their Google Business Profile. They cover topics such as the impact of reviews on local rankings, the significance of keywords in the business name, the value of image and video optimization, and the benefits of using YouTube for video embedding. Darren emphasizes the importance of user engagement signals, such as time on site and pogo sticking, in influencing search rankings. He also discusses the significance of having a well-designed website with compelling copywriting and videos to keep visitors engaged. He highlights the value of optimizing GMB services and using Google Posts as a sales tool. Additionally, Darren recommends using Microsoft Clarity to track user behavior on websites and improve conversion rates.

TAKEAWAYS

• Local SEO is crucial for dentists to improve their rankings in the local pack and attract more customers.
• Optimizing the Google Business Profile is essential, including selecting the right primary category and soliciting reviews.
• Image optimization, including adding captions and descriptions, can improve engagement and visibility.
• Mobile optimization is vital, as Google prioritizes mobile-friendly websites and profiles. User engagement signals, such as time on site and pogo sticking, play a crucial role in search rankings.
• Having a well-designed website with compelling copywriting and videos can help keep visitors engaged.
• Optimizing GMB services and using Google Posts as a sales tool can have a positive impact on rankings and conversions.
• Tracking user behavior on websites using tools like Microsoft Clarity can help improve conversion rates.

CHAPTERS

00:00 - Introduction and Background

02:29 - The Importance of Local SEO for Dentists

06:43 - Optimizing the Google Business Profile

09:26 - The Significance of Keywords in the Business Name

12:20 - Creating Separate Google Business Profiles for Practitioners

18:10 - The Impact of Image Optimization on Rankings

20:58 - The Benefits of Using YouTube for Video Embedding

25:23 - The Importance of Mobile Optimization

30:13 - Optimizing User Engagement Signals

33:12 - Prioritizing GMB Services and Mirror Image Web Pages

46:58 - Monitoring and Managing Google Business Profiles

51:38 - Tracking User Behavior with Microsoft Clarity

REFERENCES

Bulletproof Mastermind

Darren Shaw