Building Success Stories with Ann Donnelly - Overcoming Digital Marketing Fears: Why Small Businesses Can't Afford to Ignore It Anymore (Episode 35)

Overcoming Digital Marketing Fears: Why Small Businesses Can't Afford to Ignore It Anymore (Episode 35)

11/17/24 • 35 min

Building Success Stories with Ann Donnelly

This week's topic is aimed at those who may not listen to podcasts, but you may have a relative or friend who could use this advice, so please spread the word!

With nearly three-quarters of the US population using social media regularly, it’s a given that digital marketing is the best way to generate leads and get more customers in almost any type of business. Yet, a few people still feel that word of mouth or small ads in the local paper are the only ways to get business.

In this episode of Building Success Stories, Ann and Seth discuss why some small business owners are reluctant to use digital marketing, some answers to their issues, and how they can get started, even on a small scale, to get more leads and new clients.

This week's topic is aimed at those who may not listen to podcasts, but you may have a relative or friend who could use this advice, so please spread the word!

Previous Episode

Time for a Mid-Year Assessment: Ensure You Are On Course For Success In All Areas of Your Life (Episode 34)

It’s time to review your goals and targets from earlier this year. Ideally, you’ve been reviewing these weekly or at least monthly, but so many people don’t, which is why this mid-year assessment is critical.

It’s so easy to lose track of time this time of year. Schools are out, vacations and holidays happen, and we get out of our routine. Hopefully, you are having fun and enjoying the fruits of your labor from the first half of the year.

In this episode of Building Success Stories, Ann and Seth discuss:

Why a Mid-Year Assessment is important.

What to look at during the assessment.

How to get back on track to reaching your annual goals.

Can you do even better than you originally planned?

Assessing progress in all areas of your life and why that's important.

You want to do everything but can only do one thing at a time. If you prioritize and plan, you can focus and start ticking off those “one things” that will lead you to achieve your goals in all “circles” of your life.

Visit our article for this episode to get Action Steps and more info: https://anndonnellysuccessstories.com/mid-year-assessment/

Next Episode

How to Extend Your Selling Season (Episode 36)

In recent tourism news, Alaska raised cruise tourism limits as residents’ concerns about over-tourism grew. Over-tourism is an increasing issue in trendy tourism destinations, and one solution that will keep revenue flowing is to focus more on bringing in visitors outside the regular busy season. Unless downtime is needed for maintenance or other recovery, selling year-round is a goal of most businesses that commonly experience seasonality. In this episode of Building Success Stories, Seth and I discuss How to Extend Your Selling Season.

Listen to common ways to extend your selling season and some great examples I've seen in my career working with businesses like this.

Click here to read more about How to Extend Your Selling Season on our website.