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Building African Brands - Business Consultants | Bringing on objective people

Business Consultants | Bringing on objective people

Building African Brands

10/10/23 • 13 min

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How often do you take a step back from brand you are building?
It can be helpful to have external parties help you with areas your team may not be strong in. This is in addition to having objective people to bounce ideas off, or help you create strategies that can help you move your business forward.
Listen in to this episode to:
- Understand the difference between working on and working in your business
- How consultants can help
- The need to be conscious of the sunk cost fallacy

Click here to be a guest on this podcast.
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10/10/23 • 13 min

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