Building African Brands
Anesu-Tendesai Chikumba
What does it take to build an African brand?
To create for your home country, with your continent in mind, while competing with international brands that already have the advantages of economies of scale, and yet you still compete because your target audiences have access to their technology, products and services. And you compete because you want your efforts and your offering to be recognized globally.
What does it take to build a brand that embodies where you come from yet uses strategies that have been found to work but need to be adapted for them to work in your environment: In the African environment?
Welcome to Building African Brands, a podcast by The Created Creative where these questions and more will be answered through weekly episodes with brand strategist and online marketer Anesu Chikumba.
This podcast is all about the entrepreneur’s journey to building a strong brand and the ways to attract people that can relate to and see value in it. Each episode is designed to help you understand and use the building blocks of branding to level up your business, apply practical business and marketing tips that will move you from passion to profit. You will learn how to create and promote your services by using tools such as content marketing, social media marketing, and online marketing.
If you are looking for a platform that encourages conversations about creating, innovating, building and branding for the African Market. Then subscribe and start listening.
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Top 10 Building African Brands Episodes
Goodpods has curated a list of the 10 best Building African Brands episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Building African Brands for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Building African Brands episode by adding your comments to the episode page.
Building an African Health Tech Brand Guided by the Needs of Your Target Audience - Progress Success Mahureva (Dawa Health)
Building African Brands
02/20/24 • 39 min
Listen in to this episode for:
- The journey in building Dawa Health
- How Dawa Health benefitted from being an AI (Artificial Intelligence) early adopter
- When you may need to pivot in your startup
- Using the needs of your target market to guide the growth of your brand.
Progress Success Mahureva is Co Founder and Chief Operating Officer of Dhawa Health a a Zambian based health tech startup that integrates AI tools and community health workers, to enhance maternal and child health services. Dawa Health’s AI models helping in identifying high-risk pregnancies which is a crucial step towards reducing maternal mortality. Progress himself is Zimbabwean and having notable footprint in the start up ecosystems in his home country as well as in , Rwanda, and Nigeria (and of course Zambia). His passion for tech has led him into spaces where he is not only able to learn, but also teach.
Connect with Progress Here
About Dawa Health:
Zambian startup, Dawa Health is an AI-powered network of mobile clinics democratizing access to health for pregnant women, nursing mothers, & paediatric patients.
Through a digital health platform, a network of health agents, and point-of-care support, Dawa Health is reducing maternal and neonatal mortality in Sub-Sahara Africa.
Follow Dawa Health:
https://dawa-health.com/
https://www.facebook.com/dawahealth
https://www.linkedin.com/company/dawamed/
Click here to be a guest on this podcast.
Let's Connect on LinkedIn
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Founders: Are your personal habits affecting your business growth?
Building African Brands
03/14/23 • 16 min
Are you conscious of how you show up for your business?
The reality is that our personal habits and thought patterns can and will affect how we show up in our businesses and careers.
Listen in to this episode for
- how your thought patterns can affect your business grown
- how to start setting goals with your patterns and habits in mind
and for a chat on the brand building journey.
Click here to be a guest on this podcast.
Let's Connect on LinkedIn
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Collaborating with similar brands and businesses
Building African Brands
01/23/23 • 15 min
Have you been scared to collaborate with people or organizations that are in your industry?
Whether its B2B brand collaborations, or working with influencers for your brand and business:
Listen to this episodes to understand the benefits of brand collaborations and how to use what you know about your target audience to differentiate between close competitors and competitors with offerings that compliment yours.
Click here to be a guest on this podcast.
Let's Connect on LinkedIn
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Trailer: Introducing The Created Creative a marketing and business podcast
Building African Brands
05/14/20 • 1 min
Welcome to The Created Creative, a podcast where you will learn how to go from passion to project to brand. Join brand and online strategist Anesu Chikumba as she dives into the building blocks of branding, content marketing, social media marketing, and so much more.
Click here to be a guest on this podcast.
Let's Connect on LinkedIn
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How To Find Out What People Are Saying About Your Brand
Building African Brands
10/14/21 • 7 min
Episode Mentioned:
Episode 3: Brand Perception | How to Influence What People Think About You
Connect With Me:
www.instagram.com/thecreatedcreative
Click here to be a guest on this podcast.
Let's Connect on LinkedIn
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Failing vs Giving up on your brand | Simplifying your brand purpose
Building African Brands
11/08/22 • 12 min
Have you heard about the need for a big why? in this episode, I go into how that translates into your brand purpose. Also, listen in to understand the differences between failing and giving up in your startup journey.
Have you given up on a startup before when you thought you had failed?
In this podcast you will get information about:
- How entrepreneurs are problem solvers
- The need to understand your target market
- The need to develop a brand purpose for your startup
Are you an African founder building a brand? Let's connect!
________________
The Created Creative partners with impact-driven founders looking to build more solid brand and business foundations to launch their vision off. This is by helping impact-driven founders present themselves to their intended audiences in ways that speak to not only the needs of the market, but what to they want to be known for.
Click here to be a guest on this podcast.
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Building a brand to support African founders | About The Created Creative
Building African Brands
11/08/22 • 21 min
Have you ever wondered how The Created Creative started?
Listen in to hear the building blocks of this brand and why we work with Impact driven founders.
_______________
The Created Creative impact-driven founders looking to build more solid brand and business foundations to launch their vision off.
Our strengths predominantly lie in strategy for which we also assist with the implementation process.
In addition to this, The Created Creative offers innovation consultancy services; through which we strive to add to the growth of the African startup ecosystem. This is by helping impact-driven founders present themselves to their intended audiences in ways that speak to not only the needs of the market; but what to they want to be known for.
Click here to be a guest on this podcast.
Let's Connect on LinkedIn
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Business Consultants | Bringing on objective people
Building African Brands
10/10/23 • 13 min
How often do you take a step back from brand you are building?
It can be helpful to have external parties help you with areas your team may not be strong in. This is in addition to having objective people to bounce ideas off, or help you create strategies that can help you move your business forward.
Listen in to this episode to:
- Understand the difference between working on and working in your business
- How consultants can help
- The need to be conscious of the sunk cost fallacy
Click here to be a guest on this podcast.
Let's Connect on LinkedIn
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The state of design in advertising in Zimbabwe with Sherman Baloyi
Building African Brands
10/03/23 • 22 min
Listen in to this conversation for:
- The state of design in advertising in Zimbabwe
- The need to have design backed by more than aesthetics (look and feel)
- Consideration for brand recognition and perception
This was part two of the conversation with Sherman Baloyi.
Listen to the previous episode for part one:
Selling Strategy in a developing country
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Sherman Baloyi is a Zimbabwean-born Creative Director and Brand Strategist whose work expertly marries the allure of African heritage with the audacity of modern design.
As founder of OnaDsgn, Sherman has been instrumental in guiding Zimbabwe's future brands with a firm focus on brand-driven strategic insights. He sees design as the end product and firmly grounds each brand's identity in its foundational building blocks, thus playing a pivotal role in their growth and success. Sherman's work celebrates patterns, textures, and the raw beauty of the African people, making each piece an authentic expression of his continent.
Sherman is also a visual artist whose captivating artistry has been showcased in Harare's Artillery Gallery and the National Art Gallery of Zimbabwe.
Connect With Sherman:
https://www.instagram.com/iamshermanbaloyi/
Follow Ona Dsgn:
https://www.instagram.com/onadsgn/
Email: [email protected]
Click here to be a guest on this podcast.
Let's Connect on LinkedIn
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How To Improve Your Visual Brand For Social Media
Building African Brands
09/22/20 • 9 min
Do you still have to DIY the design work for your brand? There are a few things that you can do by yourself that will help you immediately look more put together and have your feed more aesthetically. Listen in for tools and tips to level up the visual aspect of your brand when you don't have a budget.
Connect With Me
www.instagram.com/thecreatedcreative
Click here to be a guest on this podcast.
Let's Connect on LinkedIn
Let's Connect on Instagram
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FAQ
How many episodes does Building African Brands have?
Building African Brands currently has 63 episodes available.
What topics does Building African Brands cover?
The podcast is about Content Marketing, Africa, Business, Digital Marketing, Online Marketing, Podcasts, Entrepreneurship, Social Media, Marketing and Branding.
What is the most popular episode on Building African Brands?
The episode title 'Business Consultants | Bringing on objective people' is the most popular.
What is the average episode length on Building African Brands?
The average episode length on Building African Brands is 15 minutes.
How often are episodes of Building African Brands released?
Episodes of Building African Brands are typically released every 7 days.
When was the first episode of Building African Brands?
The first episode of Building African Brands was released on May 14, 2020.
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