How To Find the Right Customers to Grow Your Local Food Business Brand

05/18/20 • 16 min

Dr. Rachael Carter, Extension Instructor, Center for Government and Community Development Mississippi State University Extension A huge problem for food businesses is finding new customers through marketing and branding products online. Rachael Carter has worked with hundreds of companies helping them to improve their branding. In this episode, you’ll learn some of the critical things you can do to connect with customers who are most likely to buy your food products. Learn more at http://extension.msstate.edu/farming/agri-tourism/growing-your-brand.

Previous Episode

How Branding Your Food Products Can Grow Your Business

Paige Manning, Marketing Director and Public Relations Mississippi Department of Agriculture and Commerce Agriculture is the number one industry in Mississippi bringing in over $7 billion to the state and employs approximately 29 percent of the workforce. Many food businesses contribute to this industry, yet more work is needed to grow food businesses. Paige Manning explains how the Mississippi Department of Agriculture and Commerce’s new Genuine MS program can help local food businesses grow by connecting to consumers who want local, fresh food. More information can be found at https://genuinems.com/.

Next Episode

How To Use Instagram To Launch Your Food Business

Lauren Colby-Nickels, Extension Instructor, Extension Center for Technology Outreach Mississippi State University Extension Everyone knows the importance of using social media to grow a business, yet many people struggle to get started. Lauren Colby-Nickels is an expert in helping businesses launch using Instagram. She provides practical insights to help any business have a successful launch to connect with customers and sell products or services.