Melissa Gonzalez: The Winning Role of Pop-up Shops in Brand Building, Retail + Digital Products
09/17/20 • 56 min
Melissa Gonzalez is a pioneer in bringing the pop-up retail format to the mainstream. She is the founder and CEO of The Lion'esque Group, a firm of award winning retail strategists and pop up architectsTM as well as a Principal and Shareholder in MG2, a global architecture firm.
Beginning with a deep dive into strategy, Melissa helps clients rethink environments and in-store experiences to convey compelling stories – ones that animate discovery and engagement – attracting new customers, elevating loyalty with existing customers, and building a platform for their future evolution. Some of her impressive clients include brands such as Amazon, COTY, Estee Lauder, M.Gemi, Nordstrom, Purple, Stella & Dot, The RealReal, YUM brands, and others, as well as property groups such as GGP Properties (now Brookfield) and Steiner & Associates.
She reflects on her work in her best-selling book, The Pop-Up Paradigm: How Brands Can Build Human Connections in a Digital Age. Melissa is a regular go-to expert in retail and is often featured in Forbes, Fortune, WSJ, Business Insider, Glossy, Digiday, Retail Touchpoints, WWD and on Cheddar and CBS News. She is also a regular contributor for ABC LA Radio, Yahoo Finance and Advertising Week 360. Follow Melissa @Melsstyles and The Lionesque Group @Lionesquegroup
Follow Tony Triumph: @tonytriumphofficial (IG), @Tonytriumph10 (Twitter)
Co-produced by: Dobi Kwe
Music by: Yugy
Melissa Gonzalez is a pioneer in bringing the pop-up retail format to the mainstream. She is the founder and CEO of The Lion'esque Group, a firm of award winning retail strategists and pop up architectsTM as well as a Principal and Shareholder in MG2, a global architecture firm.
Beginning with a deep dive into strategy, Melissa helps clients rethink environments and in-store experiences to convey compelling stories – ones that animate discovery and engagement – attracting new customers, elevating loyalty with existing customers, and building a platform for their future evolution. Some of her impressive clients include brands such as Amazon, COTY, Estee Lauder, M.Gemi, Nordstrom, Purple, Stella & Dot, The RealReal, YUM brands, and others, as well as property groups such as GGP Properties (now Brookfield) and Steiner & Associates.
She reflects on her work in her best-selling book, The Pop-Up Paradigm: How Brands Can Build Human Connections in a Digital Age. Melissa is a regular go-to expert in retail and is often featured in Forbes, Fortune, WSJ, Business Insider, Glossy, Digiday, Retail Touchpoints, WWD and on Cheddar and CBS News. She is also a regular contributor for ABC LA Radio, Yahoo Finance and Advertising Week 360. Follow Melissa @Melsstyles and The Lionesque Group @Lionesquegroup
Follow Tony Triumph: @tonytriumphofficial (IG), @Tonytriumph10 (Twitter)
Co-produced by: Dobi Kwe
Music by: Yugy
Previous Episode
Introducing "Building A Better Brand" the Podcast
Introducing the "Building A Better Brand" podcast, hosted by Tony Triumph. As Founder and CEO of The Triumphant Group, Tony has worked with over 100 brands to build their products, platforms, and strategies, helping them reach millions of people, and millions in revenue. He’s here to share his personal stories and conversations with fellow CEOs, industry innovators, movers and shakers, and the go-getters of today that keep big brands moving. They're ready to empower you with the tips and tools, to help you build a better brand! Welcome to our world.
Follow Tony Triumph: @tonytriumphofficial (IG), @Tonytriumph10 (Twitter)
Co-produced by: Dobi Kwe
Music by: Yugy
Next Episode
Mikhail Damiani: How to Dominate The Digital Market and Tap into the Trillion Dollar IoT Retail Economy
Mikhail Damiani is a founding partner and CEO at Blue Bite LLC, an IoT tech company striving to improve lives by connecting people and information through the physical world.
Started by best friends Mikhail Damiani and Tom Duncan in 2007, Blue Bite was born to change the way people interact with the world by connecting digital information to physical things.
Blue Bite’s patented platform empowers creators to build dynamic digital experiences and channel them through physical items using technologies like NFC, QR and geofencing. Because physical things are made smarter, users can access valuable content with just a tap or scan of a phone.
Mikhail hails from Moscow, Russia and has flown on, piloted, and jumped out of a plane. His best friend and Blue Bite Co-Founder is Tom; they’ve known each other since the 7th grade.
Follow Bluebite on Instagram and Facebook
Follow Tony Triumph: @tonytriumphofficial (IG), @Tonytriumph10 (Twitter)
Co-produced by: Dobi Kwe
Music by: Yugy
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