Laser Coaching: Identifying the Deep Benefit for Artwork
09/08/23 • 14 min
The benefit to the consumer is the number one thing a copywriter has to keep in mind while writing. For some things, like artwork, it can feel a little bit less concrete.
CCA student Shelby is looking to write copy for art and creative writing clients, but is having trouble identifying what the deep benefit is. In today’s Laser Coaching session, Nicki and Kate discuss how each individual project requires a different approach to highlight its unique benefit.
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Related Links
- Copywriting Q&A: The Magic Bullet for Effective Copy
- Features vs. Benefits Quiz: Test Your Copywriting Knowledge
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Get Free Copywriting Training here
The benefit to the consumer is the number one thing a copywriter has to keep in mind while writing. For some things, like artwork, it can feel a little bit less concrete.
CCA student Shelby is looking to write copy for art and creative writing clients, but is having trouble identifying what the deep benefit is. In today’s Laser Coaching session, Nicki and Kate discuss how each individual project requires a different approach to highlight its unique benefit.
--------------
Related Links
- Copywriting Q&A: The Magic Bullet for Effective Copy
- Features vs. Benefits Quiz: Test Your Copywriting Knowledge
---------------
Get Free Copywriting Training here
Previous Episode
147. How to Avoid Freak Outs & Solve Any Challenge
As much as we love building our own businesses and being in charge, it’s not always going to be smooth sailing. It’s still real life, and challenges will probably come up. When things do go wrong, the tendency is often to panic and freak out.
In today’s episode, we are giving you a set of tools to figure out what the problems are in your business (or any area of life!) and exactly how to solve them. Worried about how many hours you’re working? Stressed about not meeting your financial goals? Tune in to hear how this problem-solving framework can get you right back on track.
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Get Free Copywriting Training here
Next Episode
148. Copywriting Replaced This Teacher's Income—And She Works Less Hours - Jess's Story
Feeling unfulfilled and burnt out from teaching, Jess Frischolz took the brave step to hand in her resignation just over a year ago. Within just one month of working as a copywriter, she was earning the same money and working fewer hours!
On this episode, Nicki and Kate speak with CCA student Jess about her inspiring transition from teaching to copywriting. Listen in to hear how she persevered through repeated rejections to land her dream job, and how she is embracing the newfound freedom in her life.
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Mentioned on this Episode
Related Links
- Ep. 91: Transitioning Out of Teaching to Copywriting – George’s Story
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- How Much Experience Do You Need to Become a Copywriter?
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Get Free Copywriting Training here
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