Scaling Smart: The Financial Foundations of Growth

02/26/25 • 11 min

Growth sounds exciting—until cash flow issues, surprise expenses, and bad pricing decisions throw everything off track. In this episode, we’re getting real about what it actually takes to scale sustainably. I’m breaking down four key financial metrics that can make or break your growth, plus how to use them to make smart, strategic moves (instead of just hoping for the best).

(00:00) - Introduction to Scaling Smart

(01:31) - Understanding Your Financial Standpoint

(01:40) - Revenue: Identifying Profitable Services

(04:49) - Pricing for Profitability

(06:16) - Ensuring Reliable Cash Flow

(07:29) - Using Financial Metrics for Strategic Decisions

(09:16) - Building a Strong Financial Foundation

(10:52) - Conclusion and Next Steps

Connect with Keila!
LinkedIn - www.linkedin.com/in/keilahilltrawick
Website - www.krht.co

Twitter - x.com/littlefishcpa

More About Little Fish Accounting

Learn more about Little Fish’s suite of services at www.littlefishaccounting.com.

Follow Little Fish Accounting at instagram.com/littlefishaccounting

(00:00) - Introduction to Scaling Smart

Connect with Keila!
LinkedIn - www.linkedin.com/in/keilahilltrawick
Website - www.krht.co

Twitter - x.com/littlefishcpa

More About Little Fish Accounting

Learn more about Little Fish’s suite of services at www.littlefishaccounting.com.

Follow Little Fish Accounting at instagram.com/littlefishaccounting

Previous Episode

How to Avoid Financial "Heartbreak" During Tax Season

You know that feeling when you finally get your tax return back, and the number staring at you is way higher than you expected? That’s financial heartbreak. 💔

But it doesn’t have to be that way! In this episode, we’re talking about how to stay ready so you don't have to get ready.

What You’ll Learn:

🔹 Why tax surprises happen (and how to dodge them)

🔹 The real key to saving on taxes (hint: it’s not just deductions)

🔹 Simple ways to keep your finances organized year-round

🔹 How to work with your accountant, not just drop off paperwork

No more last-minute stress—let’s get you prepped and in control.

(00:00) - This is Build to Enough

(01:08) - Understanding Financial Heartbreak

(02:00) - Importance of Proactive Financial Planning

(03:34) - Strategies for Avoiding Tax Surprises

(04:47) - Role of Bookkeeping in Tax Planning

(05:38) - Quarterly Estimates and Clear Communication

(07:48) - Mid-Year and Year-End Tax Planning

(09:02) - Practical Tips for Tax Preparation

(11:04) - Staying Organized and Professional Help

(12:25) - Review and Adjust Your Tax Strategy

Connect with Keila!
LinkedIn - www.linkedin.com/in/keilahilltrawick
Website - www.krht.co

Twitter - x.com/littlefishcpa

More About Little Fish Accounting

Learn more about Little Fish’s suite of services at www.littlefishaccounting.com.

Follow Little Fish Accounting at instagram.com/littlefishaccounting

Next Episode

Beyond Busy: How to Know When It’s Time to Expand

Too many entrepreneurs mistake chaos for a growth signal, when really, it’s a sign to pause and reassess. In this episode, we’re breaking down how to tell if hiring or expanding your services is the right move—or just a reaction to overwhelm.

(00:00) - Introduction and Recap

(00:59) - The Myth of Being Busy

(01:59) - Identifying the Need to Expand

(02:18) - Capacity Limits and Missed Opportunities

(05:07) - Avoiding Expansion Traps

(07:39) - Intentional and Sustainable Growth

(10:09) - Key Takeaways for Strategic Growth

(12:04) - Conclusion

Connect with Keila!
LinkedIn - www.linkedin.com/in/keilahilltrawick
Website - www.krht.co

Twitter - x.com/littlefishcpa

More About Little Fish Accounting

Learn more about Little Fish’s suite of services at www.littlefishaccounting.com.

Follow Little Fish Accounting at instagram.com/littlefishaccounting