Motorsport Marketing and Promotion: How To Take Control Of Your Branding

12/27/19 • 80 min

Joe Beckham is a motorsport marketing gypsy and excels at branding and promotion. He runs Axcel sports which provides motorsport apparel and branding solutions to some of the top race teams in the United States. We sat down with Joe at The Performance Racing Industry Show to discuss what works in motorsport marketing, and more importantly, what doesn’t work.
We talked about when is it time to improve your teams look? How small of an order can you place for apparel? What things should you have in place before pitching sponsors or taking your game to the next level? But we also discussed how you can do this at a smaller level. How you can take what you do trackside, and convert it into real work market place activities.
Some of the tools are for larger teams, but many of the concepts apply to grassroots racers as well. Ever called a TV station to cover you? Joe Beckham tells us how some these tools can work for you. How you can take control of your motorsport marketing and promotion. Joes runs Axcel Sports and provides motorsport apparel and branding solutions to some of the top teams in the US. But he can also outfit smaller teams as well. Check out their website: https://www.axcelsports.com (The checklist mentioned in the podcast is coming soon!)

Previous Episode

Rally On! How Jeremy Dutchess Designed and Built a Rally Racing Board Game.

Have you ever wanted to design and build your own board game? Jeremy Dutchess of Dudes and Dice built a rally racing game called Rally On. He’s in the final stages of the design process and is almost ready to release it. We sat down with Jeremy at The Performance Racing Industry Show to learn how he took a fast-paced sport like Rally and turned it into a board game.
We learned about technical features of the game, the game play, the considerations for car damage during the race and how it effects your time. We also heard how 3d printing changed the process of designing you own game and about testing the gameplay at the giant gaming conference called Gamecon.
Rally On will launch through Kickstarter to fund the initial production. If you want to know more, Check out their Instagram page: @dudesanddicellc or Facebook: https://www.facebook.com/Dudesanddice/

Next Episode

Greg Salzillo: Winner Of The Hot Wheels Legends Tour

Greg Salzillo won the 2019 Hot Wheels Legends Tour with a 1957 Nash Metropolitan built by himself and his friend Dave Ford. The car is very custom yet maintains much of the old patina as well and now its being turned into an actual Hot Wheels car!
Greg and I talked at The Performance Racing Show about how he got into cars and why he built the Nash. We learned about the Hot Wheels Legends Tour and how he nearly lost the Nash before winning winning the El Segundo round of the tour and moving onto SEMA where he took first overall. We talked about hot rod and rat rod culture and what it takes to build your own custom vehicle. We also talked about where he gets his ideas and concepts from: “The metal kind of talks to you”
Greg also told us about his shop (and the fields of lavender) where he and Dave Ford build their cars like the 1933 Green Truck and the Model A that came before the Nash. Greg has built a lot of cars, but so far it’s been for fun and to inspire his kids to grow up and do the same. Now that his car is being turned into a Hot Wheels, he’ll get the chance to inspire even more kids.