How To Create a More Diverse, Equitable & Inclusive Wellness Business w/ Erica Courdae
01/05/21 • 54 min
Inclusion, diversity, and equity have been on everyone's mind this past year. However, it can be challenging to have these often uncomfortable conversations around these topics when you just don't know where to start. Erica Courdae shares how approaching these topics through the lens of being an imperfect ally leads to better businesses, better communities, and ultimately, a better world.
Check out the full show notes with key takeaways, quotes, in-depth guest info, and more.
In This Episode
- How to approach the conversation of inclusivity when you don’t know how to tackle it (7:15)
- Why you need to get clear on your values and what matters to you and your business (12:06)
- The importance of an inclusivity statement and how to start constructing it for your business (22:40)
- How to expand and develop the diversity in your personal and business network (32:44)
- What it means to be an imperfect ally (38:52)
- The role of poetry in shaping your perspective and navigating the power of words (44:33)
About Erica Courdae
Erica Courdae is a coach and business owner who is passionate about fixing disparities and the lack of equity in today's world. She has created a non-judgemental space to have these conversations and allow what makes people different to be part of the decision-making process.
Questioning the Stories We Have Been Taught
When tackling inclusivity, diversity, and equity, it can help to start from a place of assuming that you don't know the full story, and maybe even that you are wrong entirely. While you may be well-meaning, it's easy to make mistakes on the path to doing better.
Erica believes that discomfort is often a clue that something is wrong. Instead of distracting yourself from that feeling, allow yourself the time to notice, become aware, and unravel the things that might not feel right to you.
By leaving space to consider something that may look different than what you thought, you can work to change the systemic issues and stories we have been told and allow others to write their own truths for themselves.
Audit Everything To Better Align With Your Values
It is essential to understand that not everybody wants to be included in the conversation of inclusivity. In order to create a two-way dialogue with those who want to engage, you need to analyze who you are speaking to and who wants to be heard.
When you can pay attention to the content you are taking in and surround yourself with people that align with the values you want to show up in your business, you can expand your network to have the conversations that matter.
Erica wants you to remember that the whole premise of these conversations is to take action. By focusing on the words you are using, who you are listening to, and how you are showing up as an imperfect ally, you can keep moving forward and open yourself up to all of the pieces that make a person, and a business, whole.
How are you working to make your personal life and business more inclusive, diverse, and equitable? Share your thoughts with me in a voice message here.
Links & Resources
Join the Listen Up Newsletter
Audience Growth Through Podcast Guesting Mini-Course
Follow Erica on Instagram
Related Episodes
BBWB 006: How To Land Big Media Features as a Wellness Business Owner with Cher Hale
BBWB 015: Why Social Justice Matters for Wellness Businesses w/ Victoria Albina of Feminist Wellness
Come say hi to Jeremy on Twitter | Instagram | Facebook
Podcast production & marketing support by our incredible team at
Inclusion, diversity, and equity have been on everyone's mind this past year. However, it can be challenging to have these often uncomfortable conversations around these topics when you just don't know where to start. Erica Courdae shares how approaching these topics through the lens of being an imperfect ally leads to better businesses, better communities, and ultimately, a better world.
Check out the full show notes with key takeaways, quotes, in-depth guest info, and more.
In This Episode
- How to approach the conversation of inclusivity when you don’t know how to tackle it (7:15)
- Why you need to get clear on your values and what matters to you and your business (12:06)
- The importance of an inclusivity statement and how to start constructing it for your business (22:40)
- How to expand and develop the diversity in your personal and business network (32:44)
- What it means to be an imperfect ally (38:52)
- The role of poetry in shaping your perspective and navigating the power of words (44:33)
About Erica Courdae
Erica Courdae is a coach and business owner who is passionate about fixing disparities and the lack of equity in today's world. She has created a non-judgemental space to have these conversations and allow what makes people different to be part of the decision-making process.
Questioning the Stories We Have Been Taught
When tackling inclusivity, diversity, and equity, it can help to start from a place of assuming that you don't know the full story, and maybe even that you are wrong entirely. While you may be well-meaning, it's easy to make mistakes on the path to doing better.
Erica believes that discomfort is often a clue that something is wrong. Instead of distracting yourself from that feeling, allow yourself the time to notice, become aware, and unravel the things that might not feel right to you.
By leaving space to consider something that may look different than what you thought, you can work to change the systemic issues and stories we have been told and allow others to write their own truths for themselves.
Audit Everything To Better Align With Your Values
It is essential to understand that not everybody wants to be included in the conversation of inclusivity. In order to create a two-way dialogue with those who want to engage, you need to analyze who you are speaking to and who wants to be heard.
When you can pay attention to the content you are taking in and surround yourself with people that align with the values you want to show up in your business, you can expand your network to have the conversations that matter.
Erica wants you to remember that the whole premise of these conversations is to take action. By focusing on the words you are using, who you are listening to, and how you are showing up as an imperfect ally, you can keep moving forward and open yourself up to all of the pieces that make a person, and a business, whole.
How are you working to make your personal life and business more inclusive, diverse, and equitable? Share your thoughts with me in a voice message here.
Links & Resources
Join the Listen Up Newsletter
Audience Growth Through Podcast Guesting Mini-Course
Follow Erica on Instagram
Related Episodes
BBWB 006: How To Land Big Media Features as a Wellness Business Owner with Cher Hale
BBWB 015: Why Social Justice Matters for Wellness Businesses w/ Victoria Albina of Feminist Wellness
Come say hi to Jeremy on Twitter | Instagram | Facebook
Podcast production & marketing support by our incredible team at
Previous Episode
14 Lessons On Business, Creativity & Life From 2020 Pt. 2 w/ Jeremy Enns
If you haven't already listened to the previous episode, featuring the first 7 lessons from 2020, go listen to that episode first!
For so many of us, 2020 has been a year of unexpected challenges and opportunities, sorrows and delights, and a whole lot to process going forward.
I always enjoy the process of journaling and reflecting at the end of each year, but this year, it feels non-negotiable. As though the lessons and experiences of this year need to be written out of my system in order to be fully processed and embodied.
And so with that in mind, here are some of the lessons that most stood out to me from a year full of growth, experimentation, small steps backward and large leaps forward.
Links & Resources
Audience Growth Through Podcast Guesting Mini-Course
Check out my blog post with the full list of lessons and resources
Come say hi to Jeremy on Twitter | Instagram | Facebook
Podcast production & marketing support by our incredible team at Counterweight Creative
★ Support this podcast ★Next Episode
How To Make Real Money With Your Online Wellness Business with Michelle Leotta
Of course, one of the primary goals of starting a business is to make money. But making a solid income as an online wellness professional doesn't happen overnight. It takes a solid game plan, clarity on your why, and regularly making the right offers to do more than just scraping by with your online wellness business.
Check out the full show notes with key takeaways, quotes, in-depth guest info, and more.
In This Episode
- The importance of having a distinct ‘why’ when stepping up your mindset and earning potential (7:51)
- The most effective income-generating activities that you might be missing (12:24)
- How to get over the stumbling block of baseline pricing yourself and your services and how to grow over time (25:05)
- Why getting clear on your target market can increase both your perceived and actual value (31:44)
- Tips for expanding your current offerings into multiple revenue streams and how quickly you should start (41:01)
- The role of podcasting in your marketing systems (49:33)
All Things Money with Michelle Leotta
Michelle Leotta has a story similar to many health coaches. Sick and tired of being told by doctors that ‘everything was fine’ when she knew it wasn't, she got curious, took her health into her own hands, and finally saw the results she had been looking for.
Michelle’s health coaching business took off immediately, which quickly attracted the attention of other health coaches who were struggling with the business side of things. As a result, Michelle has been mentoring health coaches for as long as she has been coaching herself, and she has first-hand experience when it comes to all things money and making a real profit with your wellness business.
Unlocking Unlimited Earning Potential
Even if it might not feel like it for you right now, as wellness entrepreneurs, we have unlimited earning potential. The key to unlocking that potential is figuring out your distinct ‘why’ and creating the right offers that are in line with it.
Understanding your ‘why’ helps you to hone in on your target audience, and create more highly-targeted offers, which increases your confidence when selling.
Michelle shares how from this starting point, increasing your profitability often isn’t about adding ever-more products and services, but by simplifying and doubling down on your existing “money-making activities”.
Michelle suggests focusing on how you are earning money week by week and setting time-based goals around your income-generating activities to help track and narrow down where your profit is actually coming from.
The more offers you make, and the more time you spend on your “money-making activities” the more profit you’re going to create.
It’s a simple formula that can have a massive impact on your ability to develop consistent, predictable revenue.
Beat Your Own High Score, Not Somebody Else’s
When it comes to money and pricing, it’s so common for wellness entrepreneurs to get caught up in the comparison game.
Instead of looking at what other people are doing, however, and pricing your services according to that, try and focus on what your service is truly worth to the people you are solving problems for.
By pricing your products and services according to what it’s worth to your audience to solve, you can position your offer in a way that increases both your perceived value and your actual value.
Instead of comparing yourself to someone else who appears successful, try and beat your own high score, not theirs. If you truly solve a problem in your clients' lives, they will be happy to pay you for the results you help them achieve.
Where are you currently leaving money on the table? Leave me a voice message with your answer here.
Links & Resources
Health Coach Power Community
Health Coach Power Free Training
She’s Got Power Website
She’s Got Power Podcast
Follow Michelle on Facebook |
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