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Brought to you by... - 31: Bill Nye the GMO Guy

31: Bill Nye the GMO Guy

05/01/19 • 37 min

7 Listeners

Brought to you by...

Back in 2014, Bill Nye The Science Guy was skeptical of genetically modified foods, or GMOs. It raised some eyebrows when he abruptly changed his mind after visiting Monsanto - the huge biochemical agriculture company that was acquired by Bayer. What changed his mind on the trip? Are GMOs good or bad? Plus: in our Customer Service segment, how Vicks VapoRub became a much-loved "cure-all."

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Back in 2014, Bill Nye The Science Guy was skeptical of genetically modified foods, or GMOs. It raised some eyebrows when he abruptly changed his mind after visiting Monsanto - the huge biochemical agriculture company that was acquired by Bayer. What changed his mind on the trip? Are GMOs good or bad? Plus: in our Customer Service segment, how Vicks VapoRub became a much-loved "cure-all."

Sign up for our newsletter: http://newsletter.businessinsider.com/join/brought-to-you-by

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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undefined - 30: What does a brand sound like?

30: What does a brand sound like?

Companies spend a lot of time and effort perfecting the look of their brands. But now what a brand sounds like matters just as much. We trace the history from songs to jingles to what's called sonic branding, following the creative process that led to AT&T’s iconic four-note sound logo. And we'll explore what comes next: multi-sensory marketing. Can sound change how beer tastes?

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See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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In the 1970s, the Oakland A’s were the most bonkers team in baseball. They had bright yellow and green uniforms, iconic handlebar mustaches, and a live donkey for a mascot. It was an eccentric owner's way of getting attention. But those gimmicks didn't win fans in Oakland. Instead, they started a generation of fights between fans and owners, until both sides learned that success in Oakland means embracing Oakland.

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See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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