There are a bunch of metaphors used to explain sales, but many of them leave something to be desired. Some of them, while they work from a marketing standpoint, explain sales the wrong way and in a manner that can actively hurt your perceptions of how to talk to and treat customers. Red discussed these metaphors and talks about some better metaphors for understanding the sales process.
For more information feel free to go to brokensalespeople.com
03/17/21 • 14 min
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