Bring Back Bronco: The Untold Story - 8 - Hold on Tight – 2017 to 2021

8 - Hold on Tight – 2017 to 2021

11/02/20 • 31 min

What does ‘Success’ look like?

Studio “S” is a legendary room in Ford’s design building in Dearborn, Michigan.. This creative laboratory gave birth to the Thunderbird, the Mustang and even the original Bronco. Today it is filled with full size clay models of the new Bronco. Sonari Glinton is granted access to this most secretive of rooms and discovers the incredible lengths being taken to honor the past and inspire the future.

But who are they building for? Middle aged men in Tennessee? Or young women in California? Can one Bronco satisfy everyone?

for more info: broncopodcast.ford.com

What does ‘Success’ look like?

But who are they building for? Middle aged men in Tennessee? Or young women in California? Can one Bronco satisfy everyone?

for more info: broncopodcast.ford.com

Previous Episode

7 - Green Light – 2010 to 2017

Is this really it?

After three attempts over 15 years, the Bronco Underground is on the verge of giving up. Then outside market forces suddenly turn in their favour. America’s love affair with the SUV is pushing small cars out of production and that opens up an opportunity for the Bronco.

But make no mistake, it isn’t going to be easy. Bronco had been out of the market for more than 20 years and this is its last chance.

What Can the Bronco Underground learn from Jeep -- about what the off-road market really wants?

for more info: broncopodcast.ford.com