Bring Back Bronco: The Untold Story - 5 - Driving in the Dark – 1996 to 2004

5 - Driving in the Dark – 1996 to 2004

09/21/20 • 26 min

If you love something enough can you bring it back to life?

Ford is a giant company and trying to get them to bring back the Bronco is not going to be easy. There are two groups working towards that end. On the outside, there are dedicated fans and owners around the country. They meet on weekends, drive the back-country trails, and dream of a new Bronco. On the inside, there is a handful of Ford employees scattered around the corporation working secretly to create the conditions for a rebirth.

Sonari Glinton uncovers the final resting place of a concept car that went nowhere, and discovers a series of full-size clay models that were never before seen publicly.

But will it all be enough to bring back Bronco?

for more info: broncopodcast.ford.com

If you love something enough can you bring it back to life?

Sonari Glinton uncovers the final resting place of a concept car that went nowhere, and discovers a series of full-size clay models that were never before seen publicly.

But will it all be enough to bring back Bronco?

for more info: broncopodcast.ford.com

Previous Episode

4 - End of the Road – 1994 to 1996

What was happening inside Ford that night?

The OJ Simpson chase happened more than 25 years ago, and yet there are still a lot of questions about its impact. For the first time ever we take you inside Ford to discover what was happening that night: Inside a Ford factory, Inside the Ford Call Center, and inside the Chairman’s office. It’s all in an effort to answer the question, “Why did Ford kill the Bronco?”

It turns out there is one suspect no one ever considered: A group of people that had nothing to do with the Bronco during its first two decades. Is it possible that the biggest threat the Bronco would face during its incredible run would be..... Millennials?

for more info: broncopodcast.ford.com

Next Episode

6 - Stuck in the Mud – 2004 to 2009

Will Millennials buy a Bronco?

It’s 2004 and Millennials are poised to become the biggest car buying segment in America. Ford knows they need a product for them, but what do they want?

Armed with that information, the Bronco Underground creates a business case and production plan for a new off-road vehicle. It’s affordable, rugged, and stylish – Everything this booming demographic wants. All the Underground needs is approval from Ford’s council of the vice-presidents.

Is this the opportunity they’ve been waiting for?

for more info: broncopodcast.ford.com