Bring Back Bronco: The Untold Story - 4 - End of the Road – 1994 to 1996

4 - End of the Road – 1994 to 1996

09/07/20 • 26 min

What was happening inside Ford that night?

The OJ Simpson chase happened more than 25 years ago, and yet there are still a lot of questions about its impact. For the first time ever we take you inside Ford to discover what was happening that night: Inside a Ford factory, Inside the Ford Call Center, and inside the Chairman’s office. It’s all in an effort to answer the question, “Why did Ford kill the Bronco?”

It turns out there is one suspect no one ever considered: A group of people that had nothing to do with the Bronco during its first two decades. Is it possible that the biggest threat the Bronco would face during its incredible run would be..... Millennials?

for more info: broncopodcast.ford.com

What was happening inside Ford that night?

for more info: broncopodcast.ford.com

Previous Episode

3 - Going Downhill – 1979 to 1994

Who killed the Bronco?

In the third episode of this series the Bronco moves into middle age. This is the decade that it starts taking a series of body blows. There is increased competition from other carmakers, and complacency within Ford.

In the 1990’s the Bronco hit the national headlines for two completely different but equally horrific reasons: The Bronco II rollover controversy, and the OJ Simpson highway chase.

The smaller, more nimble Bronco II was built to be fuel efficient and save drivers a lot of money at the pumps... but it ended up costing Ford at least hundreds of millions in the courts.

Meanwhile the infamous Slow White Bronco highway chase connected the brand to a violent muder case and issues of race and justice. Did OJ Simpson kill the Bronco?

Sonari Glinton looks at the chase from the side of the highway as the Bronco drives past... then checks in with Bronco fans from a parts warehouse in Michigan, and a high school cafeteria in South Carolina.

for more info: broncopodcast.ford.com

Next Episode

5 - Driving in the Dark – 1996 to 2004

If you love something enough can you bring it back to life?

Ford is a giant company and trying to get them to bring back the Bronco is not going to be easy. There are two groups working towards that end. On the outside, there are dedicated fans and owners around the country. They meet on weekends, drive the back-country trails, and dream of a new Bronco. On the inside, there is a handful of Ford employees scattered around the corporation working secretly to create the conditions for a rebirth.

Sonari Glinton uncovers the final resting place of a concept car that went nowhere, and discovers a series of full-size clay models that were never before seen publicly.

But will it all be enough to bring back Bronco?

for more info: broncopodcast.ford.com