189: Content Marketing in a Narrow Niche with Interior Designer Medina King

06/10/19 • 43 min

Brilliant Business Moms with Beth Anne Schwamberger

When we hear business success stories, it’s easy to feel like everyone else’s path was so simple and straightforward (and nothing but up, right?!) Well... that’s rarely true, and in today’s interview with Medina King, I love how open and honest she is about her setbacks and struggles to grow her Interior Design business.

Medina first grew her business as a side hustle -- taking consultation calls in the bathroom while working her day job, and working late into the night too!

Then she had a baby, and she felt so discouraged at her lack of clients that she considered working for someone else instead.

Thankfully, she received several important signs that she should keep going, and she did!

You’ll love hearing Medina’s story, and her advice on using content marketing to build your business. EVERYONE should be creating blog content to help build their business -- even if you don’t consider yourself a blogger.

Take it from Medina -- creating helpful, interesting blog content has brought her a steady stream of interior design clients.

Go to brilliantbusinessmoms.com/episode189 for full show notes.

Medina first grew her business as a side hustle -- taking consultation calls in the bathroom while working her day job, and working late into the night too!

Then she had a baby, and she felt so discouraged at her lack of clients that she considered working for someone else instead.

Thankfully, she received several important signs that she should keep going, and she did!

Take it from Medina -- creating helpful, interesting blog content has brought her a steady stream of interior design clients.

Go to brilliantbusinessmoms.com/episode189 for full show notes.

Previous Episode

188: How to Use a Live Video Series to Build Relationships and Drive Product Sales

In this episode, you're going to love the way Laura Smith of iheartplanners.com turned her product launch for her Sweet Life Planner into a true party. I mean, we're talking a 7-day full week Planner Palooza.

What I love about this launch strategy is that Laura just gave and gave to her audience. She didn't have to be sales-y at all and it was so much fun. You'll hear all about the incredible value that Laura offered to her audience, but how that also turned into so many sales that she sold out of her sweet life planner early.

Get the full show notes at brilliantbusinessmoms.com/episode188.

Next Episode

190: How Instagram + Baby Steps Built this Stay-at-Home Mom’s Business with Artist Annie Quigley

Do you ever feel like you can’t start or grow your business right now because .... (fill in the blanks here - life’s too busy, your kiddos are little and need too much of your time, your kiddos are BIG and need too much of your time, life’s too stressful, you don’t have enough support, and the list goes on....)The fastest way to pull yourself out of excuse-land is to take one little baby step every single day. You can absolutely find a few minutes a day to start making progress. And life doesn’t have to be perfect to get started.

Annie Quigley of AnnieQuigleyArtist.com is proof that baby steps pay off. She started her online art business when her first baby was born. She worked in the margins as a stay-at-home mom. THEN, her husband deployed for 14 months and she had TWO babies at home! She worked at nap time every single day, and built up a business that now provides a full-time income for her family! She honed her craft, never gave up, posted consistently on Instagram, and builds relationships there to keep her sales strong.

https://brilliantbusinessmoms.com/episode190