122: Meet your Social Media Solution... Meet Edgar with Laura Roeder
11/24/15 • 43 min
I have someone to introduce you to. You're going to love him. Yes, I know this is a podcast for moms, but I just had to make an exception for this guy. He's adorable, multi-talented, and he's about to solve your most pressing problem. Meet Edgar. He a social media scheduling software created by brilliant business mom, Laura Roeder.
This interview is fun and laid-back, but full of practical advice from a woman who has built a software company from the ground up. She's way too humble to tell you that it surpasses 100K in revenue every month (but I'm not!)
On the Podcast
01:18 - Quitter
03:25 - The Solution to the Social Media Timesuck
06:15 - Why Re-purpose Content?
09:03 - Meet Edgar. He Loves Bringing You More Traffic.
11:00 - How to Spread out Your Content
12:52 - Time-Saving Tips
13:52 - Building a Software Company
17:10 - Marketing Edgar
18:44 - Creating the Creature
19:42 - Facebook Ads Made Easy
21:31 - Customer Acquisition Cost
24:30 - Why Laura Turned Down Funding
26:15 - Edgar's Arms
29:10 - Wearing Pajamas doesn't Make you Qualified
34:59 - We Didn't Miss You When You Were Gone
37:03 - Laura's Shocking and Hilarious Mom Moment
Press Play on the Podcast Player Below to Hear Laura's Story and her Best Business Advice
Quitter
Laura is a proud quitter! After working for a branding company as a junior designer for a brief stint at age 22, Laura decided she wanted more interaction with clients and more control over her work. She left her first job out of college at less than a year in and has been working for herself ever since!
Laura started LKR Social Media to help entrepreneurs learn how to use social media in their businesses. Laura helps people become “famous in their field” and learn how to be the go-to expert in what they do.
The Solution to the Social Media Time Suck
In her work with social media students, Laura was using spreadsheets to organize their content and sharing strategy online. She used this same method for promoting her own business. The spreadsheets were very labor intensive and, essentially, organized old content and kept track of when things were posted to various social media apps.
After using this method for some time, Laura realized that there had to be a better way. It was very odd to her that social media scheduling apps were not creating a library of old posts and doing the hard part for her. Laura began discussing this issue and her frustrations with her husband. He said that he could build a solution for her in a week!
Laura's husband did, in fact, build this software (it took 6 months!) so business owners can re-purpose their content and updates easily to take advantage of all the hard work they put into those initial posts. The software is called Edgar, and he's an adorable octopus (because of course!) You can find him at MeetEdgar.com
Why Re-purpose Content?
One of the most time consuming things entrepreneurs do each day is create new content to share. This is so important because business owners need to consistently bring in new potential customers. However, when you do have a new potential lead, they only see the new things that you are posting and creating. Most of the time they never see the podcasts or blog posts that you shared six or more months ago. What a bummer! You spent a lot of time creating that great stuff!
With Edgar, you have a library of all your great content that is still relevant but is being shared over and over again so that your new audience is seeing it. Most people spend hours creating new content and then just share it once. 90% of their audience never sees it! By re-purposing older content, business owners can make sure that their growing audience is able to see more of what they have to offer.
Most business owners see traffic spikes when they write and share a new post. Then things begin to die down. With Edgar, a business owner sees regular traffic spikes by drawing fans and followers back onto their site time and time again.
Meet Edgar. He Loves Bringing You More Traffic.
Laura constantly hears from users that they see huge increases in their traffic after using Edgar. Logically, this phenomenon makes sense. If you share a link on social med...
I have someone to introduce you to. You're going to love him. Yes, I know this is a podcast for moms, but I just had to make an exception for this guy. He's adorable, multi-talented, and he's about to solve your most pressing problem. Meet Edgar. He a social media scheduling software created by brilliant business mom, Laura Roeder.
This interview is fun and laid-back, but full of practical advice from a woman who has built a software company from the ground up. She's way too humble to tell you that it surpasses 100K in revenue every month (but I'm not!)
On the Podcast
01:18 - Quitter
03:25 - The Solution to the Social Media Timesuck
06:15 - Why Re-purpose Content?
09:03 - Meet Edgar. He Loves Bringing You More Traffic.
11:00 - How to Spread out Your Content
12:52 - Time-Saving Tips
13:52 - Building a Software Company
17:10 - Marketing Edgar
18:44 - Creating the Creature
19:42 - Facebook Ads Made Easy
21:31 - Customer Acquisition Cost
24:30 - Why Laura Turned Down Funding
26:15 - Edgar's Arms
29:10 - Wearing Pajamas doesn't Make you Qualified
34:59 - We Didn't Miss You When You Were Gone
37:03 - Laura's Shocking and Hilarious Mom Moment
Press Play on the Podcast Player Below to Hear Laura's Story and her Best Business Advice
Quitter
Laura is a proud quitter! After working for a branding company as a junior designer for a brief stint at age 22, Laura decided she wanted more interaction with clients and more control over her work. She left her first job out of college at less than a year in and has been working for herself ever since!
Laura started LKR Social Media to help entrepreneurs learn how to use social media in their businesses. Laura helps people become “famous in their field” and learn how to be the go-to expert in what they do.
The Solution to the Social Media Time Suck
In her work with social media students, Laura was using spreadsheets to organize their content and sharing strategy online. She used this same method for promoting her own business. The spreadsheets were very labor intensive and, essentially, organized old content and kept track of when things were posted to various social media apps.
After using this method for some time, Laura realized that there had to be a better way. It was very odd to her that social media scheduling apps were not creating a library of old posts and doing the hard part for her. Laura began discussing this issue and her frustrations with her husband. He said that he could build a solution for her in a week!
Laura's husband did, in fact, build this software (it took 6 months!) so business owners can re-purpose their content and updates easily to take advantage of all the hard work they put into those initial posts. The software is called Edgar, and he's an adorable octopus (because of course!) You can find him at MeetEdgar.com
Why Re-purpose Content?
One of the most time consuming things entrepreneurs do each day is create new content to share. This is so important because business owners need to consistently bring in new potential customers. However, when you do have a new potential lead, they only see the new things that you are posting and creating. Most of the time they never see the podcasts or blog posts that you shared six or more months ago. What a bummer! You spent a lot of time creating that great stuff!
With Edgar, you have a library of all your great content that is still relevant but is being shared over and over again so that your new audience is seeing it. Most people spend hours creating new content and then just share it once. 90% of their audience never sees it! By re-purposing older content, business owners can make sure that their growing audience is able to see more of what they have to offer.
Most business owners see traffic spikes when they write and share a new post. Then things begin to die down. With Edgar, a business owner sees regular traffic spikes by drawing fans and followers back onto their site time and time again.
Meet Edgar. He Loves Bringing You More Traffic.
Laura constantly hears from users that they see huge increases in their traffic after using Edgar. Logically, this phenomenon makes sense. If you share a link on social med...
Previous Episode
121: How Helping Others Made Robyn a Business Superhero with Robyn Rosenberger of Tiny Superheroes
Next Episode
123: Build a Business by Voice Acting with Carrie Olsen
Have you ever thought about using your voice to make a living? That's exactly what Carrie Olsen does, and she's very successful at it! Carrie is a voice actor, and she gets paid to read commercials for radio and TV, help create Kickstarter campaigns, or create educational content for a website.
It was so fun learning everything we could about voice acting -- what you need to get started, how much time it takes, and how you can market yourself and your voice.
This is a can't-miss episode -- and Carrie even indulged us with a few of her "voices" on the interview!
On the Podcast
00:57 - Carrie's Introduction to Voice Acting
03:48 - How to Get your First Gig
07:07 - How to Audition
08:52 - The Essential Element for Excellent Audio
11:30 - Editing Audio
13:28 - Fancy Equipment?
14:50 - Carrie's Recording Studio
16:06 - Directed Recordings
18:34 - How to Sound 20 Years Younger (or Older!)
21:00 - How Long Does it Take to Record a Session?
22:26 - How Much Does a Voice Actor Get Paid?
25:40 - A Flexible Career Option for Moms
29:05 - Do you Need an Agent for Voice Acting?
30:44 - Marketing Yourself
34:17 - More than a Great Voice
36:54 - Is Carrie Olsen a Brit?
38:44 - Carrie's Adorable Mom and Aunt Moment
Press Play on the Podcast Player Below to Hear from Carrie!
Carrie's Introduction to Voice Acting
Carrie's first job out of college was in HR. She was responsible for creating the online training program for her company. She narrated the course as well. Carrie enjoyed online training so much that she found a new job working full-time in e-learning.
One day shortly after Carrie's maternity leave, she was listening to a podcast interview of a voice over actor on her commute to work. This was Carrie's first revelation that voice over work could be a full-time profession. Carrie called up the woman who was interviewed, Allison Steele, and hired her to be her voice over coach. 3 weeks later, Carrie had her first voice acting job! Just 4 months later, Carrie was able to quit her full-time job to pursue voice over work as her new profession. She's had a steady income ever since!
How to Get Your First Gig
Carrie shared several great tips on how to get your first gig as a voice over actor.
- Invest in Training. Carrie faced a bit of criticism from friends and family when she hired someone to be her voice acting coach. "Why would you hire a coach to teach you how to talk?" they asked, "you've been doing that your whole life!" But Carrie says that voice acting really is a different skill set. There are many different intricacies to voice over work. And as you get better at voice acting, you can expand your repertoire in terms of adding new voice styles, ages, and accents.
- Invest in a good home studio, or find a studio where you can do your work. The mid-level microphones that Sarah and I use for podcasting clearly wouldn't cut it for voice acting. You need a sound-proof environment and a very high-quality microphone.
- Sign up for online casting sites. Carrie got her first gigs from setting up her online profile on sites like Voices.com and Voice123.com You have to pay either an annual fee (about $400) or a monthly fee ($40) to get started, but once you submit your profile and all of the different voices you can do, auditions that meet your skill set will be sent right to your inbox. Carrie signed up for these sites thinking she'd just get some practice in the form of auditions, but she started getting booked for jobs pretty quickly! Note: since these sites are expensive, don't sign up for them until you've covered Steps 1 & 2. Practice a lot, get a coach, and get professional equipment.
- Network. Carrie now gets most of her voice over jobs through networking, referrals, and reaching out to her local community.
- Build your online presence. Carrie has also built her own online presence in the form of a website and being featured in different places online. Now companies find her all on their own.
How to Audition
We were pretty...
If you like this episode you’ll love
Episode Comments
Featured in these lists
Generate a badge
Get a badge for your website that links back to this episode
<a href="https://goodpods.com/podcasts/brilliant-business-moms-with-beth-anne-schwamberger-13162/122-meet-your-social-media-solution-meet-edgar-with-laura-roeder-475259"> <img src="https://storage.googleapis.com/goodpods-images-bucket/badges/generic-badge-1.svg" alt="listen to 122: meet your social media solution... meet edgar with laura roeder on goodpods" style="width: 225px" /> </a>
Copy