122: Meet your Social Media Solution... Meet Edgar with Laura Roeder

I have someone to introduce you to.  You're going to love him.  Yes, I know this is a podcast for moms, but I just had to make an exception for this guy. He's adorable, multi-talented, and he's about to solve your most pressing problem. Meet Edgar.  He a social media scheduling software created by brilliant business mom, Laura Roeder.

This interview is fun and laid-back, but full of practical advice from a woman who has built a software company from the ground up.  She's way too humble to tell you that it surpasses 100K in revenue every month (but I'm not!)

On the Podcast

01:18 - Quitter
03:25 - The Solution to the Social Media Timesuck
06:15 - Why Re-purpose Content?
09:03 - Meet Edgar. He Loves Bringing You More Traffic.
11:00 - How to Spread out Your Content
12:52 - Time-Saving Tips
13:52 - Building a Software Company
17:10 - Marketing Edgar
18:44 - Creating the Creature
19:42 - Facebook Ads Made Easy
21:31 - Customer Acquisition Cost
24:30 - Why Laura Turned Down Funding
26:15 - Edgar's Arms
29:10 - Wearing Pajamas doesn't Make you Qualified
34:59 - We Didn't Miss You When You Were Gone
37:03 - Laura's Shocking and Hilarious Mom Moment

Press Play on the Podcast Player Below to Hear Laura's Story and her Best Business Advice

Quitter

Laura is a proud quitter! After working for a branding company as a junior designer for a brief stint at age 22, Laura decided she wanted more interaction with clients and more control over her work. She left her first job out of college at less than a year in and has been working for herself ever since!

Laura started LKR Social Media to help entrepreneurs learn how to use social media in their businesses. Laura helps people become “famous in their field” and learn how to be the go-to expert in what they do.

 

The Solution to the Social Media Time Suck

In her work with social media students, Laura was using spreadsheets  to organize their content and sharing strategy online. She used this same method for promoting her own business. The spreadsheets were very labor intensive and, essentially, organized old content and kept track of when things were posted to various social media apps.

After using this method for some time, Laura realized that there had to be a better way. It was very odd to her that social media scheduling apps were not creating a library of old posts and doing the hard part for her. Laura began discussing this issue and her frustrations with her husband.  He said that he could build a solution for her in a week!

Laura's husband did, in fact, build this software (it took 6 months!) so business owners can re-purpose their content and updates easily to take advantage of all the hard work they put into those initial posts.  The software is called Edgar, and he's an adorable octopus (because of course!)  You can find him at MeetEdgar.com

Why Re-purpose Content?

One of the most time consuming things entrepreneurs do each day is create new content to share. This is so important because business owners need to consistently bring in new potential customers. However, when you do have a new potential lead, they only see the new things that you are posting and creating. Most of the time they never see the podcasts or blog posts that you shared six or more months ago.  What a bummer! You spent a lot of time creating that great stuff!

With Edgar, you have a library of all your great content that is still relevant but is being shared over and over again so that your new audience is seeing it. Most people spend hours creating new content and then just share it once. 90% of their audience never sees it! By re-purposing older content, business owners can make sure that their growing audience is able to see more of what they have to offer.

Most business owners see traffic spikes when they write and share a new post.  Then things begin to die down. With Edgar, a business owner sees regular traffic spikes by drawing fans and followers back onto their site time and time again.

Meet Edgar. He Loves Bringing You More Traffic.

Laura constantly hears from users that they see huge increases in their traffic after using Edgar. Logically, this phenomenon makes sense.  If you share a link on social med...