BB101: How to Stay Relevant with Marketing in Times of Change featuring Kelly E Andrew

Inbound Marketing Expert, Kelly E Andrew, does a quick recap of the phases of 21st century marketing. Kelly explains the importance of consistency and how accumulative content entices our audience to fall in love with us.
Kelly also discusses how creating a clear marketing message is primary to your marketing efforts. She explains the power of "being kind" to your potential customers.
Kelly explains the why you should have a marketing strategy and how to measure your results to learn if your strategy is working or not.
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