EP 55: IRL Co-Founder, Gen Liston

11/09/18 • 15 min

Like every show, José and Todd end up roaming the halls like a couple decently dressed zombies. With coffees. And bags. Anyway... This time we ran into a really interesting company that found a VERY underserved space for brands. IRL, meaning exactly that - In Real Life - is helping brands of all types find new customers in that gap between retail stores and online. Using emerging channels such as Airbnb, WeWork and Health Clubs, IRL not only makes it possible but super easy for brands to cut through the noise and make their products the centre of attention. So, next time you stay at an Airbnb, open the fridge, and find a six pack of beer with some promotional materials, it might just be from IRL. Oh, and don't forget to drink the beer. Listen to the episode for more on how they are doing this.

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EP 54: KIDBOX CEO, Miki Berardelli

In this special Shop.org 2018 episode we have someone we found really charismatic and interesting during her Shop.org mainstage session with Guy Raz. Her name is Miki Berardelli, CEO of KIDBOX, and she sat down with José and I to talk about just that - her time at KIDBOX and why it's been such an impactful few years for her and the retailer. We will hear more about KIDBOX, but essentially KIDBOX is the first kids' personalized style box that provides parents with a convenient way to dress kids in cool brands at significant savings. We also learned about her background in retail, what the early days at KIDBOX were like, and one thing that no other retailer is doing.

Next Episode

EP 56: Rohvi Founder and CEO, Sara Whiffen

As always at National Retail Federation's yearly bonanza, we get to meet with some of the most interesting new technologists, thought leaders, and retail pros. This year was no different. Sara Whiffen from Rohvi took a little time out of her crazy schedule to sit with us and talk retail. Specifically, we talked about a new-ish term, called "re-commerce".