Innovative Beer Marketing with Great Notion Brewing's Paul Reiter
09/07/21 • 32 min
During the pandemic, a lot of breweries were launched into all things digital trying to find unique ways to directly engage with consumers. Though this was in the works prior to the pandemic, I knew I had to talk to Great Notion Brewing about their new app and hear more about their direct-to-consumer strategy over this past year and a half. I chat with Paul Reiter, CEO & Co-Founder of Great Notion Brewing in Portland, Oregon, about what it takes to open a brewery...especially now that they have five locations, how the beer labels have now inspired this magical world they've created in their own app which now includes a video game component, and what beer style is the hottest trend this year. Also right before this episode, I celebrated 20K subscribers on my YouTube so what great timing for our episode on marketing & content.
You can read more about each episode and get updated straight to your inbox by subscribing to the Substack: BrewingAfterHours.Substack.com
For podcast updates, behind the scenes content, brewing tutorials and beer reviews follow Sarah Flora on Instagram at @Flora_Brewing, subscribe to the Flora Brewing YouTube Channel or sign up for her Patreon for ad-free content, merch and lots more!
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
During the pandemic, a lot of breweries were launched into all things digital trying to find unique ways to directly engage with consumers. Though this was in the works prior to the pandemic, I knew I had to talk to Great Notion Brewing about their new app and hear more about their direct-to-consumer strategy over this past year and a half. I chat with Paul Reiter, CEO & Co-Founder of Great Notion Brewing in Portland, Oregon, about what it takes to open a brewery...especially now that they have five locations, how the beer labels have now inspired this magical world they've created in their own app which now includes a video game component, and what beer style is the hottest trend this year. Also right before this episode, I celebrated 20K subscribers on my YouTube so what great timing for our episode on marketing & content.
You can read more about each episode and get updated straight to your inbox by subscribing to the Substack: BrewingAfterHours.Substack.com
For podcast updates, behind the scenes content, brewing tutorials and beer reviews follow Sarah Flora on Instagram at @Flora_Brewing, subscribe to the Flora Brewing YouTube Channel or sign up for her Patreon for ad-free content, merch and lots more!
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Previous Episode
The Science Behind Animals Getting Drunk Off Fermented Fruit Part 2 with Biologist & Expedition X Host Phil Torres
In part 2 of the science behind animals getting drunk off fermented fruit, we're exploring the jungle with biologist and Discovery Channel’s Expedition X Host Phil Torres who also has a great YouTube series called The Jungle Diaries. I dive into some stories on drunk pigeons in New Zealand, a pot belly pig who steals pints from her local pub, what animal has the highest tolerance for alcohol and butterflies...yes butterflies can get drunk too. Phil also shares some tips for brewers who want to forage for ingredients locally! Follow along with Phil's adventures and foraging in Washington on Instagram at @Phil_Torres
You can read more about each episode and get updated straight to your inbox by subscribing to the Substack: BrewingAfterHours.Substack.com
For podcast updates, behind the scenes content, brewing tutorials and beer reviews follow Sarah Flora on Instagram at @Flora_Brewing, subscribe to the Flora Brewing YouTube Channel or sign up for her Patreon for ad-free content, merch and lots more!
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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RE-AIR: How to Grow Your Own Hops with Dr. Susan Wheeler of Hop Revolution NZ
RE-AIR: Learn how to plant and grow your own hops plus how New Zealand hops differ from our regions with Hop Revolution Co-Founder & Plant Scientist Dr. Susan Wheeler.
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