Lester Jones, Live From the NBWA Annual Convention, and a GABF Recap

10/16/24 • 58 min

Lester Jones, chief economist and VP of analytics at the National Beer Wholesalers Association (NBWA), joins the Brewbound team to discuss the importance of the on-premise, and how tides may be shifting in draft beer’s favor. The conversation was recorded in San Diego during the NBWA Annual Convention and Product Showcase. Brewbound editor Justin Kendall and reporter Zoe Licata also recap the reimagined Great American Beer Festival (GABF) to managing editor Jess Infante, who is suffering from a bad case of FOMO. The duo give a play-by-play of walking through the new GABF experience areas – Fright, Blast Off, Chill, Prost and Score – and other changes the Brewers Association made to the festival, as well as the best (and strangest) beers they tried, and whether they’re getting Another Round or Tabbing Out on the additions.

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The Premium Edge: Exploring Glass Packaging Trends with O-I

In this Brewbound interview, host Ray Latif sits down with Alexis Guetzlaff, Director of Marketing for Beer and Non-Alcoholic Beverages at O-I, one of the largest global producers of glass packaging. With over 15 years of experience in the packaging industry, Alexis delves into how glass is becoming the go-to packaging solution for brands aiming to offer a premium, sophisticated consumer experience.

Alexis discusses the evolving consumer preferences that favor glass bottles, especially in the beer industry, highlighting how glass packaging creates a sense of class and enhances the drinking experience. She shares O-I’s latest research on consumer behavior, explaining how brands can use glass to differentiate themselves on crowded shelves and offer a variety of packaging options to meet different consumer "need states," from casual backyard barbecues to formal gatherings.

She also details O-I’s innovative supply chain solutions, including their program to ensure consistent availability of stock beer bottles nationwide, allowing breweries and beverage brands to act quickly when scaling production.

To learn more about O-I or connect with Alexis, visit O-I.com, or connect with Alexis on LinkedIn.

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Chula Vista Founder Tim Parker on How Meditation Can Improve Your Business

Chula Vista Brewery co-founder Tim Parker shares how meditation, mindfulness and taking care of your mental health can help your business on the latest edition of the Brewbound Podcast. Parker discusses his personal journey, how he and his wife Dali have struck a better work-life balance and much more. Plus, the Brewbound team covers the latest news, including a brewery that is backing away from brewing for partners, the 2025 plans for Duvel USA and Boulevard Brewing Company and UK brewers’ move away from the “craft beer” label.