Meet The Power Siblings Behind ColourPop, KKW Beauty, Kylie Cosmetics & Tati Beauty (Their First Podcast Ever!)

Welcome to our milestone, 100th episode!! Can you believe?! Our baby girl’s a centenarian already. Today we’re harkening back to our origins with an epic #foundersrule tale, featuring a brand leading the future of beauty as we enter a new decade. Meet John and Laura Nelson, the siblings behind Seed Beauty, a beauty incubator that’s launched mad successes like ColourPop, Kylie Cosmetics, KKW Beauty, and most recently, Tati Beauty by mega influencer Tati Westbrook.

In today’s episode, we visit Seed Beauty’s HQ in Oxnard, California, to peep the direct-to-consumer brands capable of taking a single customer request from concept to creation in just five days!!! John and Laura reveal the answers to the question on everybody’s mind: how is it possible to deliver high quality products at such a low price, so fast? Case in point: Jill and Carlene’s fave Super Shock Shadows from ColourPop – gorgeous cream-to-powder pigments that sell for just $6 bucks.

In their first podcast ever, John and Laura trace the story behind how Seed Beauty came to be – pivoting the family business from one of the largest outside suppliers for global beauty brands to a vertically integrated platform launching its own brands. We get the juice on how a certain Kardashian family spun their warehouse into overdrive, and you’ll hear some hints on what this industry power player has cooking up next.

As always, drop us a line in our private Facebook chatroom or shoot us a DM on Instagram – we love hearing from you! Or call us and leave us a voicemail: 1-844-227-0303

Thanks to this week’s show partners – support us by supporting them!

Sephora

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Noémie JewelleryIf you’re looking for quality fine jewelry made to last a lifetime from a luxury brand you can trust, it’s Noémie. Go to hellonoemie.com/BREAKINGBEAUTY to see their collections and get $50 your first purchase with promo code BEAUTY. You can personalize with engravings, and even order custom designs.

Ancient NutritionAncient Nutrition’s Multi Collagen Protein helps support healthy skin and nails, along with a healthy gut and joint health. You can get $10 off right now at www.AncientNutrition.com, when you use the promo code “BEAUTY.”

*Disclaimer: Unless otherwise stated, all products reviewed are gratis media samples submitted for editorial consideration.*

Hosts: Carlene Higgins and