Breakeven Brothers - The art of building vs. the game of marketing

The art of building vs. the game of marketing

11/26/24 • 80 min

Join the Breakeven Brothers as they discuss everything from a turbulent flight experience and the ethics of face-scanning apps to the joys of ping pong and the dark side of app monetization. They debate the merits of niching down in business, explore the world of indie game development, and share their struggles with LinkedIn spam and the quest for viral marketing success. Plus, a surprising connection between balance sheet reconciliations and LinkedIn virality! Tune in for a lively conversation about accounting, tech, and the challenges of building a business in the digital age.

(00:00) - Intro & Navigating Travel Experiences
(05:57) - The Rise of Monetization in Apps
(11:42) - Ethics of App Monetization
(17:34) - The Impact of Microtransactions on Gaming
(23:30) - Unique Experiences in Gaming Lounges
(28:55) - Gaming Evolution and Experiences
(34:53) - The Importance of Niching in Business
(42:33) - Navigating Social Media Changes
(53:37) - The Future of Online Communities
(59:20) - LinkedIn Analytics: Insights and Strategies
(01:11:49) - Bookmarks: Tools and Tips for Improvement

Bookmarks

Brad: Huberman blue light glasses - legit or not?

Ben: Matt Wilkinson post about websites for accounting firm & Linkedin junk

Creators & Guests

Bennett Bernard - Host
Bradley Bernard - Host

(00:00) - Intro & Navigating Travel Experiences
(05:57) - The Rise of Monetization in Apps
(11:42) - Ethics of App Monetization
(17:34) - The Impact of Microtransactions on Gaming
(23:30) - Unique Experiences in Gaming Lounges
(28:55) - Gaming Evolution and Experiences
(34:53) - The Importance of Niching in Business
(42:33) - Navigating Social Media Changes
(53:37) - The Future of Online Communities
(59:20) - LinkedIn Analytics: Insights and Strategies
(01:11:49) - Bookmarks: Tools and Tips for Improvement

Bookmarks

Brad: Huberman blue light glasses - legit or not?

Ben: Matt Wilkinson post about websites for accounting firm & Linkedin junk

Creators & Guests

Bennett Bernard - Host
Bradley Bernard - Host

Previous Episode

The social media hack that made me $2K/day

In this episode, Bennett and Brad dive into the fascinating world of early social media tools and growth hacking. Brad shares his journey of building viral social media products as a teenager, including a $3 Twitter tool that ran on autopilot for years and an Instagram growth platform that made $2,000 per day before being shut down. The brothers discuss how social media platforms have evolved since 2010, from the early days of Twitter follower ratios to modern LinkedIn content strategy. They explore the risks and rewards of building on social platforms, the importance of timing in tech, and how authentic content creation has changed over the years. Whether you're interested in social media history, building products, or growing an online presence, this episode offers unique insights from someone who's been in the trenches since high school.

Chapters
00:00 Introduction and Milestones
05:50 The Evolution of Social Media
11:34 The First Sale and Learning Experience
18:36 The Evolution of Social Media Platforms
24:12 Building and Selling iUnfollow
29:42 The Rise and Fall of Instapromote
41:22 The Impact of User Experience on Business Success
50:53 The Challenge of Authenticity in Online Presence
57:29 The Future of AI in Content Creation

Bookmarks
Bradley’s bookmark: Turn off your iPad automatically every night from @Javi

Ben’s Reads for the week:
The Franchise MBA by Nick Neonakis
Building a Story Brand by Donald Miller
Numeric raises $28M to build the next-gen financial data platform | Numeric
Creators & Guests

Bennett Bernard - Host
Bradley Bernard - Host

Next Episode

UFOs and 2024 wrapped

As 2024 comes to a close, the Breakeven Brothers are looking back at a year filled with bizarre headlines, technological leaps, and the ever-present hum of UFO speculation. Was that a drone swarm over New Jersey, or something...else? They dive deep into the latest sightings, exploring a wild theory involving a missing radioactive device and some top-secret government scanning. But it's not all tinfoil hats and conspiracy theories; they're also taking stock of their own year, sharing lessons learned in the trenches of app development, side hustles, and the quest for a more balanced life. From Black Friday scores to New Year's resolutions, this episode is a jam-packed reflection on the year that was, with a healthy dose of future-gazing. Get ready for some surprising insights, a few laughs, and a whole lot of brotherly debate as they wrap up 2024 and set their sights on a brand new year!

(00:00) - Intros
(07:42) - UFOs and Skepticism in the Digital Age
(17:15) - Learning New Systems: A Personal Journey
(28:34) - Navigating Competition and Innovation in Business
(35:18) - Building a Mobile App: Vision and Challenges
(43:08) - Narrowing Focus: Niching Down vs. General Audience
(50:50) - Setting Goals for 2025: Career and Side Projects
(01:05:18) - Navigating Code and Documentation Challenges
(01:10:26) - AI Innovations and Competitive Landscape
(01:16:10) - Setting Goals for 2025 and Beyond