
What’s New at GravityKit?
04/14/25 • 52 min
On this episode of Breakdown, Matt sits down with Casey and Zack from GravityKit so that they can explore the new changes coming to their range of products. Evolving products, new add-ons and all the fun stuff that comes out of GravityKit for the Gravity Forms ecosystem.
Matt and Casey dive deep into talking about marketing. Some of the challenges, some of the fun parts of marketing a WordPress product in today's climate. Especially facing things like AI and the ever changing landscape of attention in marketing. And then Matt and Zack go deeper on the launches of GravityKit's new products, why GravityKit is building these products and ultimately how it helps customers in the Gravity Forms ecosystem.
On this episode of Breakdown, Matt sits down with Casey and Zack from GravityKit so that they can explore the new changes coming to their range of products. Evolving products, new add-ons and all the fun stuff that comes out of GravityKit for the Gravity Forms ecosystem.
Matt and Casey dive deep into talking about marketing. Some of the challenges, some of the fun parts of marketing a WordPress product in today's climate. Especially facing things like AI and the ever changing landscape of attention in marketing. And then Matt and Zack go deeper on the launches of GravityKit's new products, why GravityKit is building these products and ultimately how it helps customers in the Gravity Forms ecosystem.
Previous Episode

Entry Automation 6.0 with Cosmic Giant's Owen JJ Stone
In this episode of Breakdown, Matt welcomes Owen Stone, the new Head of Marketing at Cosmic Giant. Just a few weeks into his role, Owen shares his extensive background in podcasting, marketing, and his early encounters with WordPress. The conversation explores how Owen balances traditional methods (like using pen and paper for notes) with embracing new technologies, reflecting his pragmatic approach to the tech world.
The discussion centers around Cosmic Giant's Entry Automation 6.0, which just launched as the company celebrates its 8th anniversary. Owen highlights the event registration and data management features that help prevent form abuse and streamline data collection. Matt and Owen also dive into the importance of trusted software in the WordPress ecosystem, especially for agencies and freelancers who rely on dependable tools rather than short-term AI solutions for mission-critical functions like form handling, legal compliance, and data management.
Key Takeaways:
- Entry Automation 6.0 features enhanced event registration systems and data verification to prevent form abuse and ensure legitimate registrations
- The new Multiple Form extension allows users to merge entries from multiple forms into a single output (PDF, Excel, JSON)
- Cosmic Giant ensures legal compliance in their forms, with professionally written copy that meets both US and EU regulations
- The WordPress ecosystem values trusted, long-term software solutions (like Gravity Forms' 15-year history) over newer AI alternatives that may lack support and reliability
- AI tools should complement rather than replace professional software, especially for critical business functions
- Cosmic Giant is actively seeking case studies and real-world examples of how customers are using their products
Mentioned URLs:
- CosmicGiant.com - Entry Automation 6.0 now available
- Gravity Forms
- Learn.gravity.com - Our new learning site for all things Gravity
Breakdown - A Gravity Forms Podcast - What’s New at GravityKit?
Transcript
54321. welcome to Breakdown.
Speaker 2Yeah. Thank you for having me on.
Speaker 1You're the you're do I say you're the whole mastermind brain trust of the marketing team at Gravity. Gravity Kit? How what's the percentage of marketing at Gravity Kit you're responsible for?
Speaker 2I mean, can say that if you want
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