
Wilson Yanaprasetya: Warung Tech Deep Dive, Bridging Social Gaps & A Different Kind of Happiness - E328
10/12/23 • 35 min
In this discussion, Wilson Yanaprasetya, Cofounder of Dagangan, and Jeremy Au talk about three main themes:
1. Motivation Behind Dagangan: Wilson narrated the striking disparities between supply and demand he witnessed when he moved to a different city and discovered the same ice cream he couldn’t buy back home was more affordable and accessible. His upbringing in a Tier III city played a crucial role in the building of Dagangan with his cofounders who hailed from similar backgrounds. They realized the pressing need to address inequity and wanted to bridge the gap, ensuring that people, irrespective of their location or socio-economic status, had equitable access to products.
2. Warung Tech Deep Dive: Wilson shared a comprehensive overview of Warung Tech’s varied approaches from radical, disruptive innovations that aim to overhaul traditional systems to more nuanced models designed to enhance and integrate with existing supply chains. He highlighted the importance of tailoring strategies for cities ranging from Tier 1 urban centers to the often overlooked Tier 3 and Tier 2 towns to ensure Warung Tech’s solutions are relevant and impactful. He also elaborated on its financial aspects, emphasizing the nuances of contribution margins, gross margins, and Gross Merchandise Value (GMV).
3. Experiencing a 'Different Kind of Happiness': Wilson elaborated on how his tenure at Northstar Group equipped him with a foundational understanding of building sustainable businesses, emphasizing the importance of relevant metrics that ensure business health and longevity. He discussed the essence of “a completely different happiness”, or the joy derived from creating, leading, and scaling a startup that’s different from the satisfaction of investing in one. As a founder, the happiness stems from the firsthand challenges faced, the teams built, the culture nurtured, and the tangible impact made, whereas as an investor, the contentment arises from identifying potential, nurturing growth, and witnessing a startup's journey from infancy to success.
They also discussed the importance of cultural adaptability in the tech industry, the evolving consumer behavior in Southeast Asia, the vital role of technology in bridging societal gaps and promoting inclusivity, leadership in times of uncertainty, and the power of mentorship in nurturing the next generation of tech leaders.
Watch, listen or read the full insight at https://www.bravesea.com/blog/wilson-yanaprasetya
Get transcripts, startup resources & community discussions at www.bravesea.com
WhatsApp: https://whatsapp.com/channel/0029VakR55X6BIElUEvkN02e
Spotify: https://open.spotify.com/show/4TnqkaWpTT181lMA8xNu0T
YouTube: https://www.youtube.com/@JeremyAu
Apple Podcasts: https://podcasts.apple.com/sg/podcast/brave-southeast-asia-tech-singapore-indonesia-vietnam/id1506890464
Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkLnBvZC5jby9icmF2ZWR5bmFtaWNz
TikTok: https://www.tiktok.com/@jeremyau
Instagram: https://www.instagram.com/jeremyauz
Twitter: https://twitter.com/jeremyau
LinkedIn: https://www.linkedin.com/company/bravesea
Learn more about Ringkas here: https://www.ringkas.co.id
In this discussion, Wilson Yanaprasetya, Cofounder of Dagangan, and Jeremy Au talk about three main themes:
1. Motivation Behind Dagangan: Wilson narrated the striking disparities between supply and demand he witnessed when he moved to a different city and discovered the same ice cream he couldn’t buy back home was more affordable and accessible. His upbringing in a Tier III city played a crucial role in the building of Dagangan with his cofounders who hailed from similar backgrounds. They realized the pressing need to address inequity and wanted to bridge the gap, ensuring that people, irrespective of their location or socio-economic status, had equitable access to products.
2. Warung Tech Deep Dive: Wilson shared a comprehensive overview of Warung Tech’s varied approaches from radical, disruptive innovations that aim to overhaul traditional systems to more nuanced models designed to enhance and integrate with existing supply chains. He highlighted the importance of tailoring strategies for cities ranging from Tier 1 urban centers to the often overlooked Tier 3 and Tier 2 towns to ensure Warung Tech’s solutions are relevant and impactful. He also elaborated on its financial aspects, emphasizing the nuances of contribution margins, gross margins, and Gross Merchandise Value (GMV).
3. Experiencing a 'Different Kind of Happiness': Wilson elaborated on how his tenure at Northstar Group equipped him with a foundational understanding of building sustainable businesses, emphasizing the importance of relevant metrics that ensure business health and longevity. He discussed the essence of “a completely different happiness”, or the joy derived from creating, leading, and scaling a startup that’s different from the satisfaction of investing in one. As a founder, the happiness stems from the firsthand challenges faced, the teams built, the culture nurtured, and the tangible impact made, whereas as an investor, the contentment arises from identifying potential, nurturing growth, and witnessing a startup's journey from infancy to success.
They also discussed the importance of cultural adaptability in the tech industry, the evolving consumer behavior in Southeast Asia, the vital role of technology in bridging societal gaps and promoting inclusivity, leadership in times of uncertainty, and the power of mentorship in nurturing the next generation of tech leaders.
Watch, listen or read the full insight at https://www.bravesea.com/blog/wilson-yanaprasetya
Get transcripts, startup resources & community discussions at www.bravesea.com
WhatsApp: https://whatsapp.com/channel/0029VakR55X6BIElUEvkN02e
Spotify: https://open.spotify.com/show/4TnqkaWpTT181lMA8xNu0T
YouTube: https://www.youtube.com/@JeremyAu
Apple Podcasts: https://podcasts.apple.com/sg/podcast/brave-southeast-asia-tech-singapore-indonesia-vietnam/id1506890464
Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkLnBvZC5jby9icmF2ZWR5bmFtaWNz
TikTok: https://www.tiktok.com/@jeremyau
Instagram: https://www.instagram.com/jeremyauz
Twitter: https://twitter.com/jeremyau
LinkedIn: https://www.linkedin.com/company/bravesea
Learn more about Ringkas here: https://www.ringkas.co.id
Previous Episode

Maria Li: Tech In Asia Editorial Ethos, Information Opacity & COO Conundrum - E327
Maria Li, COO of Tech in Asia, and Jeremy Au discuss three key topics:
1. TIA’s Editorial Ethos & SE Asia’s Growing Ecosystem: Maria shares Tech in Asia's mission to be a guiding beacon in the region's tech ecosystem. She elaborates on the challenges stemming from information opacity and asymmetry inherent in the region’s young digital landscape. She also talks about the newsroom’s constant grapples with the tightrope walk between maintaining unyielding editorial integrity and ensuring sustainable growth, especially amidst the ever-evolving technological advances and the proliferation of new media channels.
2. Decoding the COO Role: Maria delves into the multifaceted nature of her position as the COO of Tech in Asia. She explains that the role is not standardized across organizations, but its essence lies in operational effectiveness and making pivotal decisions. She shares that aspiring COOs should prioritize understanding various perspectives, valuing feedback, and fostering effective team dynamics. She also stresses the value of setting aside personal ego and focusing on serving employees, clients, and stakeholders
3. Career Reflections & Learnings: Maria talks about career decisions, recounting her own journey of transitioning between geographies, roles, and industries. She emphasizes the importance of acquiring new knowledge, evaluating one's own life satisfaction, and introspecting on which decisions are merely steps in a path versus those that shape the path itself. She also shares her personal litmus test for career moves: distinguishing between decisions that can be rolled back and those that are decisively life-altering. She advocates for granting oneself the grace to pivot when a choice doesn't pan out as expected but also stresses the value of commitment when the stakes are high.
They also touched upon the digital transformation in the region and the emerging trends and the challenges related to it, the pivotal role of trust in her role as COO, the significance of audience engagement, and the balance between monetization and unbiased content.
Watch, listen or read the full insight at https://www.bravesea.com/blog/maria-li
Get transcripts, startup resources & community discussions at www.bravesea.com
WhatsApp: https://whatsapp.com/channel/0029VakR55X6BIElUEvkN02e
Spotify: https://open.spotify.com/show/4TnqkaWpTT181lMA8xNu0T
YouTube: https://www.youtube.com/@JeremyAu
Apple Podcasts: https://podcasts.apple.com/sg/podcast/brave-southeast-asia-tech-singapore-indonesia-vietnam/id1506890464
Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkLnBvZC5jby9icmF2ZWR5bmFtaWNz
TikTok: https://www.tiktok.com/@jeremyau
Instagram: https://www.instagram.com/jeremyauz
Twitter: https://twitter.com/jeremyau
LinkedIn: https://www.linkedin.com/company/bravesea
Learn more about Ringkas here: https://www.ringkas.co.id
Next Episode

Conglomerate Underperformance Bain Report, Super App Business Logic & User Trust Relationship Path - E329
In this discussion, Shiyan Koh, Managing Partner of Hustle Fund, and Jeremy Au, talked about three key topics:
1. Conglomerate Underperformance: Shiyan and Jeremy discuss the Southeast Asia report by Bain & Company, diving into the transformation of conglomerates – entities that once stood as beacons of success and now grapple with dwindling performances. They touch on potential causes of underperformance such as the challenges faced in managing diverse business units, rapid technological advancements, and the rise of competitors. They also talk about key success factors conglomerates need to focus on enhancing core competencies, leveraging synergies across business units, and maintaining a robust governance structure. They emphasized that conglomerates must realign their strategies with the changing business environment.
2. Super Apps and Conglomerate Parallels: Shiyan and Jeremy delve into the similarities between the growth strategies of super apps and traditional conglomerates, both aiming to be the go-to solution for a wide range of user needs. For super apps, this means integrating diverse services like e-commerce, ride-hailing, food delivery, and financial services into one seamless platform to drive user engagement, increase stickiness, and maximize transaction value. However, just as conglomerates faced challenges in managing diverse business units and ensuring consistent quality across all ventures, super apps also grapple with the complexities of offering multifaceted services while retaining user trust and ensuring optimal user experience.
3. Building Trust with Users: Shiyan spotlights Costso’s approach to cultivating and maintaining a loyal customer base. They underline that businesses should focus on curating offerings that genuinely align with users' needs and prioritizing their interests above all else, rather than pushing products and services. They discuss that organic alignment is the cornerstone of a long-lasting, trusted relationship and that adapting to shifts in user interests can sustain relevance in their markets, keeping them ahead of competitors.
They also talk about biotech as an underexplored area in the region, the evolution of game distributors and publishers, the regulatory hurdles startups face across different countries, the gamification of e-commerce, and the behavioral economics behind app designs.
Watch, listen or read the full insight at https://www.bravesea.com/blog/conglomerate-underperformance
Get transcripts, startup resources & community discussions at www.bravesea.com
WhatsApp: https://whatsapp.com/channel/0029VakR55X6BIElUEvkN02e
Spotify: https://open.spotify.com/show/4TnqkaWpTT181lMA8xNu0T
YouTube: https://www.youtube.com/@JeremyAu
Apple Podcasts: https://podcasts.apple.com/sg/podcast/brave-southeast-asia-tech-singapore-indonesia-vietnam/id1506890464
Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkLnBvZC5jby9icmF2ZWR5bmFtaWNz
TikTok: https://www.tiktok.com/@jeremyau
Instagram: https://www.instagram.com/jeremyauz
Twitter: https://twitter.com/jeremyau
LinkedIn: https://www.linkedin.com/company/bravesea
Learn more about Ringkas here: https://www.ringkas.co.id
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