Humanising Heavy Industry: The Emirati Woman’s Story
12/06/24 • 38 min
Throughout my life in Dubai and working with inspiring women from this region, I have always seen Arab women as strong, inspirational, intelligent, and dignified. There is something truly magical about them; they combine genuine femininity with strong leadership and power - qualities traditionally associated with men. Unfortunately, there are still many stereotypes that exist about Arab women, particularly those from the Gulf. So, it was my pleasure to challenge some of these misconceptions by inviting an incredible Emirati woman, Maitha Shuaib, to share her story.
Maitha's hard work and dedication to her career have taken her from the Dubai Women Establishment to Dubai Cable Company (Ducab), a male-dominated heavy industry, where she now heads Corporate Communications as Executive Director. In this engaging conversation, Maitha shares her vision of "humanising" the industry and creating inspiration and love for this sector through a new brand narrative.
This episode is truly inspiring and filled with passion and pride for the UAE. It shows a great case study of how we can transform even the most traditional industries into captivating stories that people want to hear about. Enjoy the episode, share it with others, and don't forget to leave your thoughts in the comments!Throughout my professional journey, I have always regarded Emirati women leaders as strong, inspirational, intelligent, and dignified. There is something truly magical about the empowering, kind, and purposeful atmosphere that thrives in companies led by such feminine and confident leadership. However, stereotypes about Arab women, particularly those from the Gulf, still persist. So, it was my pleasure to challenge some of these misconceptions by inviting an incredible Emirati woman, Maitha Shuaib, to share her story.
Maitha’s remarkable journey takes her from the Dubai Women Establishment to Dubai Cable Company (Ducab), a male-dominated heavy industry, where she now heads Corporate Communications as Executive Director. In this inspiring conversation, Maitha shares how she’s leading the charge to shape the brand’s narrative, humanise the industrial sector in the UAE, while leveraging the company’s legacy to shape its future. If you’ve ever wondered how leadership and passion can transform even the most traditional industries, this episode is for you. Enjoy it, share with others, and don't forget to leave your thoughts in the comments!
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Throughout my life in Dubai and working with inspiring women from this region, I have always seen Arab women as strong, inspirational, intelligent, and dignified. There is something truly magical about them; they combine genuine femininity with strong leadership and power - qualities traditionally associated with men. Unfortunately, there are still many stereotypes that exist about Arab women, particularly those from the Gulf. So, it was my pleasure to challenge some of these misconceptions by inviting an incredible Emirati woman, Maitha Shuaib, to share her story.
Maitha's hard work and dedication to her career have taken her from the Dubai Women Establishment to Dubai Cable Company (Ducab), a male-dominated heavy industry, where she now heads Corporate Communications as Executive Director. In this engaging conversation, Maitha shares her vision of "humanising" the industry and creating inspiration and love for this sector through a new brand narrative.
This episode is truly inspiring and filled with passion and pride for the UAE. It shows a great case study of how we can transform even the most traditional industries into captivating stories that people want to hear about. Enjoy the episode, share it with others, and don't forget to leave your thoughts in the comments!Throughout my professional journey, I have always regarded Emirati women leaders as strong, inspirational, intelligent, and dignified. There is something truly magical about the empowering, kind, and purposeful atmosphere that thrives in companies led by such feminine and confident leadership. However, stereotypes about Arab women, particularly those from the Gulf, still persist. So, it was my pleasure to challenge some of these misconceptions by inviting an incredible Emirati woman, Maitha Shuaib, to share her story.
Maitha’s remarkable journey takes her from the Dubai Women Establishment to Dubai Cable Company (Ducab), a male-dominated heavy industry, where she now heads Corporate Communications as Executive Director. In this inspiring conversation, Maitha shares how she’s leading the charge to shape the brand’s narrative, humanise the industrial sector in the UAE, while leveraging the company’s legacy to shape its future. If you’ve ever wondered how leadership and passion can transform even the most traditional industries, this episode is for you. Enjoy it, share with others, and don't forget to leave your thoughts in the comments!
______
Follow our Mastervision® Podcast on YouTube
Subscribe on platforms to get new episodes early:
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