Episode 62: How to Create Content that Connects with the RIGHT Client with Elisabeth Young

10/16/19 • 44 min

Brands that Book with Davey & Krista Jones

If creating content has been a struggle for you—or maybe you’re not even sure this is something you be spending time on—this episode is for you. We chat about why she creates content and how it has impacted her business, how she creates so much content and manages so many different channels—we cover a lot.

It’s one of my favorite discussions to date, and I really appreciate Elizabeth’s approach. Another episode that would pair nicely with this one, is my interview with Lauren Carnes, so be sure to check out that episode as well.

Check out the show notes at https://daveyandkrista.com/btb-elisabeth-young-episode-62/.

Check out the show notes at https://daveyandkrista.com/btb-elisabeth-young-episode-62/.

Previous Episode

Episode 61: How to Build a Trusted Brand - Tim Newton, Ramsey Solutions

Today we are chatting with Tim Newton, Senior Creative Officer of Ramsey Solutions. In this episode, Tim shares how Ramsey Solutions have built trusted brands for over 25 years. We chat about the importance of messaging in marketing, challenges Ramsey Solutions faces when it comes to marketing and the way that they create unity among a large arsenal of brands and products.

Ramsey Solutions personally helped Krista and myself to pay off more than $90k in consumer debt and we can honestly say that if it weren't for Ramsey, this business wouldn't be what it is today.

Next Episode

Episode 63: 9 Ways to Get More Out of Your Content

This week Vanessa and I are continuing the discussion around content marketing. Specifically we’re chatting about strategies for making the most out of the content you’re creating. One of the biggest mistakes we see people make is spending hours on content, only to share it once. So we try to answer the question, how can we get the most out of our content?

Before we get started, we’re going to start experimenting with “live” Brands that Book episodes. Basically, the plan is to stream some of our episodes live so that you can see the behind the scenes of the interview, hear some of the pre-and-post episode banter that is usually cut out of episodes, and ask questions in real time! Just to be clear, this will not effect the podcast format—each episode will still be edited and released as it has been for the 60+ episodes. This is an opportunity for those who are interested to get some bonus content... and to get your own questions answered. More details to come soon.

And last announcement before we get to the episode. Our friend and past Brands that Book guest Shay Cochrane is giving away a FREE YEAR of Social Squares, an incredible resource for styled stock photos for female business owners, to celebrate the launch of their website! If you’re interested in entering head on over the Social Squares Instagram for the details—but hurry, because the giveaway ends October 24th 2019. You may remember Shay from episode 41 where she chatted with us about Productizing a Service—if you’re interested in learning more about her, you should check out that episode.

For the show notes, go to https://daveyandkrista.com/btb-episode-63/.