Episode 34: Six Steps to SEO Success That Anyone Can Follow

05/06/25 • 18 min

In this practical guide to SEO for small businesses, Brandon breaks down search engine optimization into simple, actionable steps anyone can implement without technical expertise or large budgets. He explains how SEO works as a digital visibility tool that levels the playing field for small businesses, allowing them to compete effectively without expensive advertising campaigns.
• The three pillars of SEO: on-page, off-page, and technical
• Why SEO is especially valuable for small businesses and startups
• How to implement zero-cost SEO strategies immediately
• Common SEO myths debunked including keyword stuffing and posting frequency
• Six simple steps to improve your website's visibility today
• Tools to help you research keywords and improve site performance
Head over to BrandonHeld.com to connect with Brandon for life coaching or potential collaboration. Your feedback helps improve the podcast – Brandon welcomes both positive comments and constructive criticism to create better content for his audience.

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Episode 33: Three Sons, Countless Lessons: The Unexpected Education of Fatherhood

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Brandon explores the transformative impact of fatherhood and shares the key lessons he's learned raising three distinctly different sons throughout their lives and after divorce.
• Finding balance between being present for your children and maintaining self-care
• Leading by example and creating a judgment-free environment for open communication
• Understanding the true meaning of unconditional love through parenting
• The challenge of co-parenting with different value systems after divorce
• Breaking cycles of addiction, abuse, and poverty to create a new family legacy
• Discovering that providing for your family brings greater satisfaction than self-indulgence
• Learning to respect your children's individual personalities and decision-making as they grow
• The importance of finding your authentic parenting style rather than comparing to others
Whatever fatherhood journey you're on, remember that being true to yourself is the foundation of effective parenting. Your children will ultimately respect you more for your authenticity than any attempt to be perfect.

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Episode 35: Boots to Boardrooms: My Unexpected Career Evolution

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Brandon shares his professional journey from military service to project management and consulting, revealing how early experiences shaped his leadership abilities and career trajectory.
• Joining the Air Force at 17 taught crucial foundations of discipline, resilience, structure, and accountability
• Military experience provided early leadership opportunities as a 19-year-old supervisor of older personnel
• Learned to command respect through consistent behavior rather than demanding it
• Discovered transferable skills from seemingly unrelated jobs like customer service and sales
• Corporate career progression from Raytheon to consulting roles required adapting to diverse personalities
• Mentorship from key figures like Debbie Godwin provided critical professional guidance
• Healthcare consulting represents current career focus with both DOD and VA facilities
• Addition of podcasting and life coaching represents ongoing commitment to growth
Support this podcast by subscribing at Brandon's website for $8 monthly - about $1 per episode - to help offset the time and financial costs of production.

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