Log in

goodpods headphones icon

To access all our features

Open the Goodpods app
Close icon
Branding Brews Podcast - Reduce Your Label Costs – BB045

Reduce Your Label Costs – BB045

Explicit content warning

10/16/19 • 35 min

Branding Brews Podcast
Over the years working with breweries of different sizes, saving money on the cost of labels has always been important. Through all of this experience, both in the printing and design of labels, I have been able to better understand ways to save money on labels and in many ways create better branding at the same time (!!) I hope you find these tips useful in saving money, and how you can approach creating your labels.
plus icon
bookmark
Over the years working with breweries of different sizes, saving money on the cost of labels has always been important. Through all of this experience, both in the printing and design of labels, I have been able to better understand ways to save money on labels and in many ways create better branding at the same time (!!) I hope you find these tips useful in saving money, and how you can approach creating your labels.

Previous Episode

undefined - Advantages of Custom Label Art – BB044

Advantages of Custom Label Art – BB044

I have worked with Cleophus Quealy over the last couple of years, and we just moved from a "wine" style label to doing custom artwork for each bottle release. There are advantages and disadvantages to both approaches and I was also curious about the timing and positioning to start creating custom labels for a smaller brewery.

Next Episode

undefined - Beer Membership Clubs with pFriem – BB046

Beer Membership Clubs with pFriem – BB046

Along with doing your own brewery events, I think utilizing a membership club is one of the best ways to market and brand your brewery. Whether you go more towards something like a mug club, or more towards the style of a wine club, you have an opportunity to connect more deeply with your core brand fanatics (or create them!) pFriem Family Brewers is a great case for building a wine club style membership. They have just launched this club and have been strategically organizing it to make sure they can run the club well. So far, they started the club with an invitation only process and are now starting to roll it out more to public. Join in with Michelle Humphrey of pFriem as we discuss the branding benefits that come from running a membership.

Episode Comments

Generate a badge

Get a badge for your website that links back to this episode

Select type & size
Open dropdown icon
share badge image

<a href="https://goodpods.com/podcasts/branding-brews-podcast-3694/reduce-your-label-costs-bb045-163294"> <img src="https://storage.googleapis.com/goodpods-images-bucket/badges/generic-badge-1.svg" alt="listen to reduce your label costs – bb045 on goodpods" style="width: 225px" /> </a>

Copy