New Belgium Specialty Brands – BB039

Explicit content warning

04/06/19 • 57 min

In this interview, we dig into the role that specialty brands play at New Belgium. What is the strategy in branding and marketing for the specialty beers they offer. What are the goals that New Belgium has around their specialty brands. Kick back and listen as Andrew Emerton speaks some brand knowledge on this episode of Branding Brews.

Previous Episode

Old Town Brewing rebrand with Jordan Wilson

Carrying on with the topic of rebrands, this episode is looking at a very successful rebrand for Old Town brewing. We dig into the how and why Old Town decided to approach a rebrand. As with any brewery that might struggle to keep up with the ever-changing market, Jordan and Old Town jumped into this rebrand to create a label and branding system that would allow them to be more nimble with their beer releases. The rebrand also brought more attention to the Old Town brand as well, establishing more of a connection with their customers.

Next Episode

CBC 2019 Brand Forward Seminar – BB040

As you probably have heard over the last few episodes, I have been working on a label branding seminar for the Craft Brewers Conference. Not only developing a seminar, but also participating in a special artist series for the CBC 2020 Commemorative Beer labels. For this episode of Branding Brews, I will be sharing with you the audio recording of the Brand Forward seminar at CBC this year.