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REPOST: Daniel Priestley - Building the Dent Brand
Daniel Priestley runs business accelerators for entrepreneurs. In this episode, he discusses the Dent rebrand, Lifestyle v. Performance boutique, and the new edition of his book Oversubscribed
- How the entrepreneurial revolution shifts people to earn money through entrepreneurship and starting and growing their own businesses as the Industrial Revolution changed the way we live and work.
- Why visual identity has to work harmoniously with the rest of the brand identity and has to be simple and clean
- What happens when you nail your vision and its simple, the clear message becomes a turning point for your business
- How having a strong culture and vision allows you to attract the right kind of people when you’re recruiting talent.
- Why Daniel incentivises new hires to leave quickly if they discover his company isn’t a good fit for them
- What presidential elections can teach you about the evolution of marketing
- Daniel released a new edition of his book Oversubscribed: How to get people lining up to do business with you in February 2020
- The two main successful business variations are Lifestyle Boutique. 3 - 12 staff, profitable and lots of fun. The second is Performance business that employs 40 to 150 staff who are a talented team, it has recurring revenues, assets and a good niche in the marketplace.
- How businesses are valued by various methods including benchmarking, multiples of profit and based on their brand, market position and systems like Uber for instance.
Linkedin: Daniel PriestleyTwitter: @DanielPriestleyInstagram: @danielpriestleyBook: Oversubscribed: How To Get People Lining Up To Do Business With Youdent.global
Valuable Resources:
Brand Tuned AccreditationBrand Tuned Newsletterwww.brandtuned.com
Next Episode
Lee Salz - Sales Differentiation Strategy
Lee Salz is the Founder and CEO of Sales Architects where he helps clients develop processes to hire the right salespeople, effectively onboard them and align their sales activities with business objectives.
In this episode, we talk about differentiation, Lee shares his insights on two types of differentiation which are marketing differentiation and sales differentiation. He also shares why the word "unique" is one of the biggest causes of frustration in sales. This episode covers:
- Why is it important to differentiate
- What does a business need to do to differentiate itself and what examples
- Why the word "unique" is one of the biggest causes of frustration in sales
- Two types of differentiation — marketing differentiation and sales differentiation
- How to perceive meaningful value in what you're selling through an ideal client profile
- How some buyers don't see an objection to prices and value a product intrinsically
- How to work out who your target buyer is
Linkedin: Lee SalzTwitter: @SalesArchitectsFree tool: Target Client Profile TemplateBooks: Sell Different! & Sales Differentiationsalesarchitects.com
Valuable Resources:
Brand Tuned AccreditationBrand Tuned Newsletterwww.brandtuned.com
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