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Brand Shorthand - The Wizard of Ads Interview – Roy H. Williams (Part 2)

The Wizard of Ads Interview – Roy H. Williams (Part 2)

Brand Shorthand

10/23/23 • 28 min

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Mark and Lorraine share part 2 of the interview with the Wizard of Ads, Roy H. Williams. Roy discusses deep insights on his understanding of the human condition and why we buy what we buy. From discussing reductionism and spirituality to "dead cows everywhere," Roy provides insights that any advertiser will appreciate. Learn:

  • why demographic targeting is a myth and how to properly target through the message,
  • why media targeting is so costly and the alternative we should consider,
  • why a prospect's realm of association is so critical,
  • why positioning is one of the most critical components of marketing, and
  • which books Roy recommends for marketers (it's only 3 titles long).

Spend 30-ish with Mark and Lorraine – AND Mr. Williams – to learn more about advertising, marketing, and positioning.

10/23/23 • 28 min

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Brand Shorthand - The Wizard of Ads Interview – Roy H. Williams (Part 2)

Transcript

Mark Vandegrift:
Welcome to the latest episode of the Brand Shorthand Podcast. I'm your host, Mark Vandegrift, and today we share part two of three of Lorraine's and my interview with our special guest, Roy Williams, the Wizard of Ads. If you didn't hear the first part of the interview published on October 16th, we encourage you to listen to that episode first as we pick up in the middle of the conversation discussing human nature and what makes us buy the things we buy.
Roy H Williams:<

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