Join Mark and new guest, Scott Edwards, as they discuss the 2025 Super Bowl spots. Following USA Today’s Ad Meter, discover where this positioning duo agrees with the viewers on the effective ads, versus those that will likely go down as duds just like the Chiefs! Starting with Budweiser’s “First Delivery” ad, Mark and Scott provide details on why the ads were winners or losers.
Spend 30ish with Mark and Scott as they talk all things marketing, advertising, and of course ... positioning!
02/10/25 • 36 min
Brand Shorthand - Super Bowl Ads Review - Part 1
Transcript
Mark Vandegrift
Welcome to the Brand Shorthand podcast. I'm your host, Mark Vandegrift, and Lorraine is off today. She celebrated her birthday yesterday, and undoubtedly she's also celebrating an Eagles win as our Lorraine is from the Philadelphia area. So she was pretty excited last night. Quite the surprise. I don't think anybody saw the Eagles dominating the Chiefs as they did, but in the end, Eagles fans are singing Fly Eagles Fly today. Hopefully they know how to spell the word eagle.
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