Super Bowl Ads Review - Part 1

02/10/25 • 36 min

Join Mark and new guest, Scott Edwards, as they discuss the 2025 Super Bowl spots. Following USA Today’s Ad Meter, discover where this positioning duo agrees with the viewers on the effective ads, versus those that will likely go down as duds just like the Chiefs! Starting with Budweiser’s “First Delivery” ad, Mark and Scott provide details on why the ads were winners or losers.

Spend 30ish with Mark and Scott as they talk all things marketing, advertising, and of course ... positioning!

Spend 30ish with Mark and Scott as they talk all things marketing, advertising, and of course ... positioning!

Previous Episode

Season #3 Kickoff

Mark and Lorraine kick off season #3 with a review of all the major brand news that happened since they left off season #2. Jaguar, Volvo, Coke, and Walmart hit the news with moves of new ads, refreshed logos, and revisiting old brand positions. Learn what the positioning duo liked and disliked about these recent big brand activities.

Spend 30ish with Mark and Lorraine as they discuss all things marketing, advertising, and of course ... positioning!

Next Episode

Super Bowl Ads Review - Part 2

Join Mark and Scott Edwards as they continue their discussion of the 2025 Super Bowl spots. Discover what the positioning duo thinks as they dive deep into ad spots from Doritos, Pringles, Reese's and more. Mark and Scott continue to follow USA Today's Ad Meter as they highlight some of the ad winners and losers.
Spend about 30 mins with Mark and Scott as they talk all things marketing, advertising, and of course ... positioning!

Brand Shorthand - Super Bowl Ads Review - Part 1

Transcript

Mark Vandegrift
Welcome to the Brand Shorthand podcast. I'm your host, Mark Vandegrift, and Lorraine is off today. She celebrated her birthday yesterday, and undoubtedly she's also celebrating an Eagles win as our Lorraine is from the Philadelphia area. So she was pretty excited last night. Quite the surprise. I don't think anybody saw the Eagles dominating the Chiefs as they did, but in the end, Eagles fans are singing Fly Eagles Fly today. Hopefully they know how to spell the word eagle.