Today, our positioning duo is joined by Mike DeVilling, President and CEO of WestShore Public Relations. Mike brings his wealth of knowledge and experience to the podcast to share valuable insights on how brands can leverage public relations. The discussion also uncovers all the new tactics, channels, and platforms available to public relations professionals, and how media relations has changed over the past couple decades. A big thanks to Mike for joining the positioning gurus!
Spend 40ish with the positioning duo as they discuss everything marketing, advertising, PUBLIC RELATIONS, and positioning!
06/24/24 • 43 min
Brand Shorthand - Mike DeVilling - The Value of Public Relations
Transcript
Mark Vandegrift
Welcome to the Brand Shorthand Podcast. I'm your host, Mark Vandegrift, and with me today are two special people. You already know our eighth wonder of the world for her positioning acumen, Lorraine Kessler. Welcome, Lorraine.
Lorraine Kessler
Hey, welcome.
Mark Vandegrift
We also have Mike DeVilling, President of West Shore PR in Detroit, Michigan with us. Welcome, Mike.
Mike DeVilling
Thanks, Mark. Good to see you and Lorraine, good to see you as well. Al
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