Mike DeVilling - The Value of Public Relations

06/24/24 • 43 min

Today, our positioning duo is joined by Mike DeVilling, President and CEO of WestShore Public Relations. Mike brings his wealth of knowledge and experience to the podcast to share valuable insights on how brands can leverage public relations. The discussion also uncovers all the new tactics, channels, and platforms available to public relations professionals, and how media relations has changed over the past couple decades. A big thanks to Mike for joining the positioning gurus!
Spend 40ish with the positioning duo as they discuss everything marketing, advertising, PUBLIC RELATIONS, and positioning!

Previous Episode

Positioning for Professionals - Exploding Myths Part 3

In the final part of Positioning for Professionals, Lorraine and Mark knock down the last five positioning myths: 11) All clients are good; 12) full-service exists; 13) focus is limiting; 14) more means more; and 15) the middle is safe. Find out why these myths are simply not true, and what you can do about it. Mark also laments the "expiration" of so many great brands who have lost their positioning way.
Spend 30ish with the positioning duo as they discuss everything marketing, advertising, and positioning!

Next Episode

Pepsi Loses #2 Position - What Went Wrong?!?

If you haven't heard the news about Dr. Pepper overtaking Pepsi as the #2 soft drink, you might have been living under a rock. Mark and Lorraine dive into the reasons that might have caused Pepsi's decline. The positioning duo has a long discussion on the "Pepsi generation's" position and why moving away from it is the most likely culprit in its fall from #2. Then they finish surmising how Pepsi can reverse the decline.
Spend 30+ ish with Mark and Lorraine as they discuss all things marketing, advertising, public relations, and of course ... positioning!

Brand Shorthand - Mike DeVilling - The Value of Public Relations

Transcript

Mark Vandegrift
Welcome to the Brand Shorthand Podcast. I'm your host, Mark Vandegrift, and with me today are two special people. You already know our eighth wonder of the world for her positioning acumen, Lorraine Kessler. Welcome, Lorraine.
Lorraine Kessler
Hey, welcome.
Mark Vandegrift
We also have Mike DeVilling, President of West Shore PR in Detroit, Michigan with us. Welcome, Mike.
Mike DeVilling
Thanks, Mark. Good to see you and Lorraine, good to see you as well. Al