Dr. Scott Powell - Part 2: Positioning Grove City College

03/04/24 • 27 min

Join us for part 2 of our interview with Dr. Scott Powell, Professor of Marketing at Grove City College. Dr. Powell discusses how outside forces and four different presidents in 14 years impacted the marketing of the college, and how he would alter things if he were in charge. Mark and Lorraine also ask about the macro trends going on with higher education and why Dr. Powell believes Grove City College has been able to buck those trends.
Spend 30-ish with Mark, Lorraine, and Dr. Scott Powell to discuss all things marketing, advertising, and positioning.

Previous Episode

Dr. Scott Powell - Part 1: Positioning Grove City College

Dr. Scott Powell, Professor of Marketing at Grove City College, joins the positioning duo today to talk about positioning in the world of academia. Learn how he discovered positioning and why he teaches it in his classes and feels it's THE critical strategy to successful marketing. Also enjoy a few stories about how Scott arrived in marketing and his journey to Grove City College.
Spend 30-ish with Mark, Lorraine... and Dr. Scott Powell, as we chat all things marketing, advertising, and positioning.

Next Episode

A Look Back on 50 Years of Advertising - The Rise of Branding

Mark and Lorraine tackle Wendy's behaving badly with their surge pricing and how things should have been done differently. But they didn't ask us, so we gave kudos to Burger King for responding with a free offer! Well played.
Then the positioning duo tackles the Rise of Branding over the past 50 years. Learn Lorraine's perspective on the shift from features to today's experiential desire to engage brands. Mark then douses the conversation with a provocateur with some questions that Mark Ritson answers a lot differently than our esteemed monarch of marketing.
Spend 30-ish (or 50-ish this time) with Mark and Lorraine as they discuss all things marketing, advertising, and positioning!

Brand Shorthand - Dr. Scott Powell - Part 2: Positioning Grove City College

Transcript

Mark Vandegrift
Welcome to the latest episode of the Brand Shorthand podcast. I’m your host, Mark Vandegrift, and today, Lorraine and I pick up on the second part of our interview with Dr. Scott Powell, professor of marketing at Grove City College. We’ll start with the last portion of where the interview left off last week so we can get a running start into the topic of re-positioning Grove City College.
Dr. Scott Powell
So if you're looking for some place that has a challenge and