Join us for part 2 of our interview with Dr. Scott Powell, Professor of Marketing at Grove City College. Dr. Powell discusses how outside forces and four different presidents in 14 years impacted the marketing of the college, and how he would alter things if he were in charge. Mark and Lorraine also ask about the macro trends going on with higher education and why Dr. Powell believes Grove City College has been able to buck those trends.
Spend 30-ish with Mark, Lorraine, and Dr. Scott Powell to discuss all things marketing, advertising, and positioning.
03/04/24 • 27 min
Brand Shorthand - Dr. Scott Powell - Part 2: Positioning Grove City College
Transcript
Mark Vandegrift
Welcome to the latest episode of the Brand Shorthand podcast. I’m your host, Mark Vandegrift, and today, Lorraine and I pick up on the second part of our interview with Dr. Scott Powell, professor of marketing at Grove City College. We’ll start with the last portion of where the interview left off last week so we can get a running start into the topic of re-positioning Grove City College.
Dr. Scott Powell
So if you're looking for some place that has a challenge and
Episode Comments
0.0
out of 5
No ratings yet
Join the conversation
Post
Generate a badge
Get a badge for your website that links back to this episode
<a href="https://goodpods.com/podcasts/brand-shorthand-276427/dr-scott-powell-part-2-positioning-grove-city-college-46099800"> <img src="https://storage.googleapis.com/goodpods-images-bucket/badges/generic-badge-1.svg" alt="listen to dr. scott powell - part 2: positioning grove city college on goodpods" style="width: 225px" /> </a>
Copy