Dr. Scott Powell - Part 1: Positioning Grove City College

02/26/24 • 31 min

Dr. Scott Powell, Professor of Marketing at Grove City College, joins the positioning duo today to talk about positioning in the world of academia. Learn how he discovered positioning and why he teaches it in his classes and feels it's THE critical strategy to successful marketing. Also enjoy a few stories about how Scott arrived in marketing and his journey to Grove City College.
Spend 30-ish with Mark, Lorraine... and Dr. Scott Powell, as we chat all things marketing, advertising, and positioning.

Previous Episode

A Look Back on 50 Years of Advertising - The Rise of B2B Marketing

Your favorite positioning tandem continue to look back on the past 50+ years of advertising, this time focusing on the rise of B2B marketing. What used to be considered risky is now standard practice, and in fact, B2B advertising continues to evolve closer to B2C strategies. Mark and Lorraine consider the examples of Owens Corning, BASF, and Intel, who all moved the B2B advertising needle in a big way.
Spend 30-ish with Mark and Lorraine as they talk all things marketing, advertising, and positioning!

Next Episode

Dr. Scott Powell - Part 2: Positioning Grove City College

Join us for part 2 of our interview with Dr. Scott Powell, Professor of Marketing at Grove City College. Dr. Powell discusses how outside forces and four different presidents in 14 years impacted the marketing of the college, and how he would alter things if he were in charge. Mark and Lorraine also ask about the macro trends going on with higher education and why Dr. Powell believes Grove City College has been able to buck those trends.
Spend 30-ish with Mark, Lorraine, and Dr. Scott Powell to discuss all things marketing, advertising, and positioning.

Brand Shorthand - Dr. Scott Powell - Part 1: Positioning Grove City College

Transcript

Mark Vandegrift
Welcome to the latest episode of the Brand Shorthand Podcast. I'm your host, Mark Vandegrift, and with me is Lorraine Kessler, Thing One, and we have a special guest today, Dr. Scott Powell, professor of marketing from Grove City College. Hello, Scott, how are you doing today?
Dr. Scott Powell
Good. How are you doing, Mark?
Mark Vandegrift
We're doing real well. Dr. Powell, he has worked at Grove City College since 1991. You don't look that old.
Dr. Scott Po