Calvin Holston - Smeeple - Part 2

10/14/24 • 26 min

Join Mark and Lorraine as they conclude their interview with Calvin Holston, the founder and CEO of Smeeple, an app designed to connect people to curated experts across a variety of specialties. In the second half of this interview, Calvin discusses Smeeple’s position among his competitors, as well as the effects his entrepreneurship has had on his faith and his family.
Spend 25ish with Mark, Lorraine, and Calvin as they talk all things marketing, advertising, entrepreneurship, and of course ... positioning!

Previous Episode

Calvin Holston - Smeeple - Part 1

Bringing the experts right to you! Join Mark and Lorraine as they interview Calvin Holston, the founder and CEO of Smeeple, an app designed to connect people to real authentic experts across a variety of subjects, from sports to HVAC to homesteaders. Learn how Calvin came from nuclear engineer to entrepreneur, the origins and meaning behind the name “Smeeple,” and how it works to curate and cultivate the best of the best.
Spend 30ish with Mark, Lorraine, and Calvin as they talk all things marketing, advertising, entrepreneurship, and of course ... positioning!

Next Episode

Sensory Branding - Marketing Beyond Sight

Between sight, smell, taste, touch, and hearing, why do so many brands only appeal to the visual? Join Mark and Lorraine as they walk through a few jingles and audio logos. Then they discuss the topic of branding through smell, touch, and audio. From MasterCard’s “haptic logo” to smelling money through your phone, learn the different ways you can develop a brand that touches multiple senses!
Spend 30ish with Mark and Lorraine as they talk all things marketing, advertising, and of course ... positioning!

Brand Shorthand - Calvin Holston - Smeeple - Part 2

Transcript

Mark Vandegrift
Welcome to the Brand Shorthand Podcast. I'm your host, Mark Vandegrift, and today Lorraine Kessler and I are going to be concluding our interview with Smeeple founder and CEO, Calvin Holston. If you missed the first half of this interview, make sure to tune in to last week's episode where Calvin talks about what exactly Smeeple is and his journey from nuclear engineer to entrepreneur. Enjoy.
Lorraine Kessler
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