Battle of the Prebiotic Sodas
03/10/25 • 38 min
The battle of sodas just got a whole lot more interesting! We’ve seen Coca-Cola and Pepsi battling it out in the Cola Wars and now something similar is fizzing up in the new healthy soda market. Join Mark and Lorraine as they pop into the world of prebiotic sodas and discuss brands like Olipop, Poppi, and the newest player in the game, Coca-Cola’s Simply Pop.
Join Mark and Lorraine for 30-ish as they discuss all things marketing, advertising, and of course ... positioning!
The battle of sodas just got a whole lot more interesting! We’ve seen Coca-Cola and Pepsi battling it out in the Cola Wars and now something similar is fizzing up in the new healthy soda market. Join Mark and Lorraine as they pop into the world of prebiotic sodas and discuss brands like Olipop, Poppi, and the newest player in the game, Coca-Cola’s Simply Pop.
Join Mark and Lorraine for 30-ish as they discuss all things marketing, advertising, and of course ... positioning!
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More and more brands are exploring ways to add entertainment to their marketing approach. Mark and Lorraine share their thoughts on how brands like Chick-fil-A and Duolingo are testing out games, podcasts, apps, and even animated shows to entertain their audiences.
Join Mark and Lorraine for 30-ish as they discuss all things marketing, advertising, and of course ... positioning!
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Brand Advertising
This week, Mark and Lorraine discuss the importance of brand advertising and why it should be at the forefront of your advertising efforts in today’s world. Join the positioning duo as they dive deep into the advantages of brand advertising and explain why short-term advertising tactics alone aren’t enough to cut it.
Join Mark and Lorraine for 30-ish as they discuss all things marketing, advertising, and of course ... positioning!
Brand Shorthand - Battle of the Prebiotic Sodas
Transcript
Mark Vandegrift
Welcome to the Brand Shorthand Podcast. I'm your host, Mark Vandegrift, and with me today is our positioning pro, Lorraine Kessler. Thing one, we are going to put a nail in the coffin of Super Bowl 59 with one last discussion. And as we promised our listeners, we said we'd do a recall experiment and we had some surprising results. Honestly, I thought they were very surprising. So let's go through what we learned. So the first part is what we did was we said, name the brand
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