Your favorite positioning tandem continue to look back on the past 50+ years of advertising, this time focusing on the rise of B2B marketing. What used to be considered risky is now standard practice, and in fact, B2B advertising continues to evolve closer to B2C strategies. Mark and Lorraine consider the examples of Owens Corning, BASF, and Intel, who all moved the B2B advertising needle in a big way.
Spend 30-ish with Mark and Lorraine as they talk all things marketing, advertising, and positioning!
02/19/24 • 30 min
Brand Shorthand - A Look Back on 50 Years of Advertising - The Rise of B2B Marketing
Transcript
Mark Vandegrift
Welcome to the latest episode of the Brand Shorthand Podcast. I'm your host, Mark Vandegrift, and with me is the queen of quips, Lorraine Kessler. Lorraine, how are things? We're a week after our special Super Bowl commercial discussion. So, all the height of the Super Bowl has passed. What's going on?
Lorraine Kessler
Well, I hope we still have an audience...
Mark Vandegrift
That's the fun of the Super Bowl. We get to talk about it and it's all opinion anyhow.
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