20 Sustainable Packaging, What You Need To Know & How To Emphasize It In Your Brand Messaging, Reyna Bryan of Elk Packaging
12/28/17 • 44 min
Sustainable packaging is the future resonating with health focused brands committed to making a real difference in the world. Compostable packaging allows brands to extend their messaging beyond the ingredients while reinforcing their mission
This episode's FREE downloadable guide
Real shopper loyalty is earned not found on plastic cards. Your brand’s real strength is its ability to convert casual customers into brand ambassadors.
CLICK HERE TO DOWNLOAD YOUR FREE STRATEGIC GUIDE: Merchandising Checklist To Grow Sales and Shopper Loyalty
Sustainable packaging is the future resonating with health-focused brands committed to making a real difference in the world. Compostable packaging allows brands to extend their messaging beyond the ingredients while reinforcing their mission.
I recently had the privilege of meeting Reyna Bryan, a packaging expert. I was so thrilled with her passion for the industry and her insights about sustainable packaging, that I just simply had to invite her on this show. She's going to share with you information about the future of sustainable packaging, new trends and product developments to keep your eye on.
Now I admit, in the beginning of the show, we get a little bit into the weeds, talking about typical packaging, traditional packaging. I wanted to do this on purpose and the reason for that is I really wanted to set the stage, to help differentiate conventional packaging that most brands are using, actually probably every brand's using today, as compared to sustainable packaging, to really highlight the impacts sustainable packaging has on our future, on the impact of brands on the shelf and how it's really going to spur growth down the road.Reyna was also kind enough to share another initiative that she has, where she has focused on helping brands understand the impact of sustainable packaging, and how to better communicate that to their core consumers, a win-win. I think you're going to love this show today. I got a lot of great information about it and learned a lot about the industry, the packaging industry, as a result.
This episode's FREE downloadable guide
Want an unfair competitive advantage?
Take the 30 Days To Prosperity Challenge to master the brand-building skills and strategies required to give your brand a substantial and sustainable competitive edge. Stop Using the same cookie-cutter tactics your competitors rely on. RetailSolved.com/30daychallenge
FREE Trade Promotion ROI Calculator:
Download the show notes here:
Sustainable packaging is the future resonating with health focused brands committed to making a real difference in the world. Compostable packaging allows brands to extend their messaging beyond the ingredients while reinforcing their mission
This episode's FREE downloadable guide
Real shopper loyalty is earned not found on plastic cards. Your brand’s real strength is its ability to convert casual customers into brand ambassadors.
CLICK HERE TO DOWNLOAD YOUR FREE STRATEGIC GUIDE: Merchandising Checklist To Grow Sales and Shopper Loyalty
Sustainable packaging is the future resonating with health-focused brands committed to making a real difference in the world. Compostable packaging allows brands to extend their messaging beyond the ingredients while reinforcing their mission.
I recently had the privilege of meeting Reyna Bryan, a packaging expert. I was so thrilled with her passion for the industry and her insights about sustainable packaging, that I just simply had to invite her on this show. She's going to share with you information about the future of sustainable packaging, new trends and product developments to keep your eye on.
Now I admit, in the beginning of the show, we get a little bit into the weeds, talking about typical packaging, traditional packaging. I wanted to do this on purpose and the reason for that is I really wanted to set the stage, to help differentiate conventional packaging that most brands are using, actually probably every brand's using today, as compared to sustainable packaging, to really highlight the impacts sustainable packaging has on our future, on the impact of brands on the shelf and how it's really going to spur growth down the road.Reyna was also kind enough to share another initiative that she has, where she has focused on helping brands understand the impact of sustainable packaging, and how to better communicate that to their core consumers, a win-win. I think you're going to love this show today. I got a lot of great information about it and learned a lot about the industry, the packaging industry, as a result.
This episode's FREE downloadable guide
Want an unfair competitive advantage?
Take the 30 Days To Prosperity Challenge to master the brand-building skills and strategies required to give your brand a substantial and sustainable competitive edge. Stop Using the same cookie-cutter tactics your competitors rely on. RetailSolved.com/30daychallenge
FREE Trade Promotion ROI Calculator:
Download the show notes here:
Previous Episode
19 Promotional Effectiveness - The Rocket Fuel To Get Your Products Into The Hands Of More Shoppers!
Promotions are the fuel for your brand. When managed correctly they are rocket fuel propelling your brand into the hands of consumers looking for the unique solutions your brand promises. When done wrong, they are the exact opposite.
This episode's FREE downloadable guide
Scorecards are powerful goal setting tools. You’ve probably heard that “what gets measured gets done”. Scorecards map out objectives in bite-size manageable chunks that keep you on-track and focused. They're what you need to succeed.
CLICK HERE TO DOWNLOAD YOUR FREE STRATEGIC GUIDE: Retail Scorecard
Promotions are the fuel for your brand. When managed correctly they are rocket fuel propelling your brand into the hands of consumers looking for the unique solutions your brand promises. When done wrong, they are the exact opposite.
Today’s topic is promotions, the benefits and the pitfalls to avoid. I’ll focus on the issues plaguing brands in the beginning and follow up with the strategies brands can use to maximize their promotional effectiveness which translates to more loyal raving brand evangelists buying your products.
Here’s a scary statistic you need to be aware of. 70-90% of all promotional spending is wasted. Let me repeat that, 70-90% of all promotional spending is wasted.
I’ve seen multiple studies on this over my career the reinforce this. So what does this mean and how does it impact you.
First some terminology. Trade spending. Trade spending includes all of the costs associated with getting your product into the hands of shoppers. It includes all promotional fees, slotting, advertising, product demos, and samples, etc. Trade spending is typically the single largest line item on any brands income statement. This is why this topic is so very important. This is also why this topic is complicated. It’s like juggling, there are many different balls in the air at all times. It’s no wonder there is so much inefficiency when it comes to trade spending.
The goal of every promotion is to introduce your product to new consumers - period. New customer acquisition is the lifeblood of every brand.
You’ve probably heard the term repeatedly discussed with your potential investors and on shows like Shark Tank. Customer acquisition is one of the key metrics that every company should be focused on. Includes building awareness for your product online through social media and advertising and on retailers shelves. It also includes promotions at retail like temporary price reductions, incremental merchandising, retailer advertising, product demos, etc.
Learn how to maximize your promotions to drive sales and customer loyalty.
This episode's FREE downloadable guide
Want an unfair competitive advantage?
Take the 30 Days To Prosperity Challenge to master the brand-building skills and strategies required to give your brand a substantial and sustainable competitive edge. Stop Using the same cookie-cutter tactics your competitors rely on. RetailSolved.com/30daychallenge
FREE Trade Promotion ROI Calculator:
Download the show notes here:
Next Episode
21 Shoppers Want Trust & Transparency - The Cornerstone Of The Natural Channel, Robert Craven With MegaFood
Shoppers want what they want and they want products they can trust. Natural brands are built on delivering exceptional value to their consumers. Transparency and authenticity are at the heart of their success. Learn tips from an industry leader.
This episode's FREE downloadable guide
Each of us needs to perform basic retail math calculations but it's not always possible to remember every formula, especially if you don't use them on a regular basis. Here's a quick cheat sheet with some of the most important formulas you need to know.
CLICK HERE TO DOWNLOAD YOUR FREE STRATEGIC GUIDE: Retail Math Cheat Sheet
Shoppers want what they want and they want products they can trust. Natural brands are built on delivering exceptional value to their customers. Transparency and authenticity are at the heart of their success. Learn tips and strategies from an industry thought leader who continually challenges his employees, natural brands, and natural retailers to raise the bar and change the world - for the better.
Natural shoppers appreciate and respect purpose-driven brands that focus on their needs and wants. The natural channel is the R&D of the CPG industry. Natural brands thrive on true innovation and inspiration. Some brands more so than others.
At the beating heart of the brands that are driving real change in our industry are the CEO’s that inspire that innovation and deliver the quality solutions that appeal to shoppers needs. Corporate culture is where the change really begins. Storytelling helps brands communicate their shared vision and their inspired mission. Learn from a brand that excels in educating consumers and retailers on the importance of quality nutrition.
Today's guest is a self-proclaimed “raging idealist”. Robert Craven is the CEO of MegaFood. MegaFood continues to raise the bar in its effort to erase nutritional poverty. Hear about some of the different initiatives they are involved in including their Big T Transparency project, their farm fresh to table partners, and much more.
Here's Robert Craven with MegaFood
This episode's FREE downloadable guide
Want an unfair competitive advantage?
Take the 30 Days To Prosperity Challenge to master the brand-building skills and strategies required to give your brand a substantial and sustainable competitive edge. Stop Using the same cookie-cutter tactics your competitors rely on. RetailSolved.com/30daychallenge
FREE Trade Promotion ROI Calculator:
Download the show notes here:
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