Episode 4 | From IP to NFT with Oliver Scherenberg

09/13/22 • 42 min

Over the past few weeks and months, we’ve seen a lot of discussion, confusion and frustration about IP in the world of Web3. What IP usage rights come with the purchase of an NFT? What is CC0? How can a Web3 project change the usage rights after launch? It’s a topic that is far from simple, but one that is critical to understand and be clear about if we expect NFTs, and the digital asset category as a whole to continue to grow.

To help explain the issues, what they mean, and why they matter, I recently spoke with Oliver Scherenberg. Oliver is a German IP lawyer with a long history of helping brands and corporates to navigate the challenges of IP. More recently Oliver took up a personal interest in NFTs and has expanded the focus on his practice to include legal advice focus around digital assets.

Oliver is also in the process of launch web3lex. While the tool isn’t yet live it is described as online legal education tool for the web3 community. It will contain insight not just from his home country of Germany, from a experts and contributors in markets around the world. This is one of the tools I am most excited to see launch in the near term.

Note that nothing in this podcast should be viewed as legal or financial advice.

PODCAST TOPICS:

In our discussion, Oliver shares the story of how he missed Bitcoin and how that created an initial barrier to his diving into digital assets. That said, he is here now and has quickly become one of the foremost thinkers around IP in the space.

The topics we discuss include:

NFTs and the IP issues and questions that digital assets create
What people are really buying when they buy an NFT
What is CC0, and what it means for NFTs and NFT projects
How IP rights impact NFT communities
IP challenges that brands face in launching NFTs, as well as in partnering with existing NFT projects
His ambitions for web3lex, the free to access legal education platform that he is in the process of building

LINKS TO SOME OF THE PROJECTS LAUREN AND I DISCUSSED IN THIS EPISODE

Moonbirds - https://www.moonbirds.xyz/

Mfers - https://opensea.io/collection/mfers

Non-Fungible Animals - https://www.wwf-nfa.com/

web3lex – https://www.web3lex.io/

CREDITS

Host: Justin Peyton

Guest: Oliver Scherenbert

For more insights and deeper dives into the content, subscribe to the BRAND N3XT newsletter at https://brandn3xt.substack.com/

Note that nothing in this podcast should be viewed as legal or financial advice.

PODCAST TOPICS:

The topics we discuss include:

NFTs and the IP issues and questions that digital assets create
What people are really buying when they buy an NFT
What is CC0, and what it means for NFTs and NFT projects
How IP rights impact NFT communities
IP challenges that brands face in launching NFTs, as well as in partnering with existing NFT projects
His ambitions for web3lex, the free to access legal education platform that he is in the process of building

LINKS TO SOME OF THE PROJECTS LAUREN AND I DISCUSSED IN THIS EPISODE

Moonbirds - https://www.moonbirds.xyz/

Mfers - https://opensea.io/collection/mfers

Non-Fungible Animals - https://www.wwf-nfa.com/

web3lex – https://www.web3lex.io/

CREDITS

Host: Justin Peyton

Guest: Oliver Scherenbert

For more insights and deeper dives into the content, subscribe to the BRAND N3XT newsletter at https://brandn3xt.substack.com/

Previous Episode

Episode 3 | Building Inclusivity into Web3 with Lauren Ingram

I recently had the pleasure of speaking with Lauren Ingram. Lauren is a marketer turner founder who is helping to put inclusivity at the core of web3 through the Women of Web3 platform which she launched earlier this year. Consisting of a Podcast, an employment platform, and an events platform Lauren is making an impact on many levels.

Her podcast has attracted some of the most prominent and impactful women in the space including Cathy Hackl (Journey) and Nicola Mendelsohn (Meta), while also tackling complex issues such as how NFTs can support reproductive rights.

PODCAST TOPICS:

In our conversation, Lauren shares the story of how she got into Web3, along with her perspectives a vision for Women of Web3. The topics we discussed include:

Definition of Web3
The mission of Women of Web3
Future potential for the technology to deliver on egalitarian ideals
Projects and brands that are making a difference
How to be an ally in the journey to Web3 inclusivity

LINKS TO SOME OF THE PROJECTS LAUREN AND I DISCUSSED IN THIS EPISODE

Women of Web3 podcast - https://open.spotify.com/show/2NzkbMfrYBz3OkgPe2MxYo?si=30a77031759a449c
Women of Web3 website - https://www.womenofweb3.co/
Women of Web3 jobs board - https://www.womenofweb3.co/jobs
HUG - https://www.thehug.xyz/
RTFKT - https://rtfkt.com/
Byredo + RTFKT - https://alphameta.rtfkt.com/
Women of Web3 Twitter: @womenofweb3co

CREDITS

Host: Justin Peyton
Guest: Lauren Ingram
CREDITS

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NOT FINANCIAL ADVICE
Brand N3xt is for educational and entertainment purposes. It is not investment advice of any kind, and no commentary contained herein should be viewed as a recommendation to make any financial decisions related to assets of any kind.

For more insights and deeper dives into the content, subscribe to the BRAND N3XT newsletter at https://brandn3xt.substack.com/

Next Episode

Episode 5 | China and the Metaverse - a discussion with Alvin Graylin

Some of the largest and most innovative companies to come out of the Web2 era have come from China. Many of these companies have become household names around the world including the most recent, and most prominent example: TikTok (or Douyin as it is known in China). But what is China’s approach to the Metaverse and how are the Chinese brands building the Metaverse thinking about the future?

I recently spoke with Alvin Graylin who may well be the most qualified person to share thoughts on the subject. Alvin is President of HTC China, President of the Virtual Reality Venture Capital Alliance (VRVCA), and Vice Chairman of the Industry of Virtual Reality Alliance (IVRA), and he was kind enough to share his views on the technology today and how he sees its future potential coming to fruition.

PODCAST TOPICS:

Our discussion was wide ranging, but a few of the subjects covered include:

The difference between Metaverse and Web3
China's approach to growing and investing in Metaverse
A perspective on the different phases of Metaverse evolution: from Walled Garden to Open Metaverse
Key use cases that are taking shape
How brands are getting involved in China
Responsible governance
Learning from the different approaches taken to developing the Metaverse

It was a fascinating conversation, and I encourage you to listen to what Alvin has to say. I know I learned a lot.

CREDITS

Host: Justin Peyton
Guest: Alvin Graylin

For more insights and deeper dives into the content, subscribe to the BRAND N3XT newsletter at https://brandn3xt.substack.com/